CRM Strategy Operation / Project Manager

About PayPay

PayPay, a fintech company that launched its service in 2018 and surpassed 70 million users in approximately 7 years, is composed of diverse members from about 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. PayPay is committed to realizing a vision (future) that no one can imagine, always maintaining a Day 1 stance. We are looking for colleagues who are passionate professionals, willing to proactively tackle this grand vision, refine products at an overwhelming speed unmatched by other companies, and rapidly promote the spread of cashless payments in Japan and its use as a financial life platform. We seek individuals who can independently identify issues and collaborate with others to create new value.

About the Role

Introduction to the Marketing Planning Division

The mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media, thereby maximizing PayPay's business. It is comprised of members with a strong passion for FinTech business and marketing operations.

• Marketing Division Recruiting FACT BOOK

Introduction to the CRM Promotion Team, Product Marketing Department (where this position is assigned)

The CRM Promotion Team works to build a strong user base and expand to new user segments by communicating the multifaceted appeal of the PayPay app, such as its convenience, innovativeness, and excellent UI/UX.

Composed mainly of members with experience in large-scale campaigns and mass promotions, the team is responsible for a wide range of areas, including loyalty programs like "PayPay Step," expanding "Friend Referral Benefits," planning new initiatives, and improving UI/UX. They pursue enhancing user experience from multiple perspectives.

By being involved in all processes from planning and consideration to progress management, operation, and effectiveness verification, the team executes high-quality CRM measures based on data and user insights.

Related Content

• PayPay CMO's new stage with 67 million users. What is the limitless challenge to become a "Special One"? (2025.03.05)
• What is the appeal of marketing that only PayPay can achieve, as told by the Head of Marketing Planning Division? (2024.06.20)
• Fun payments for all users. "PayPay Card Scratch Lottery" created with PayPay x PayPay Card (2024.09.12)

Background of the Recruitment

PayPay's user base has exceeded 70 million, and going forward, it will be crucial to leverage this foundation to deepen relationships with existing users while expanding to new segments.

Moving beyond growth dependent on "advantageous campaigns," we aim for a world where convenience and ease of use themselves are reasons for choosing us. We will further strengthen CRM measures that encourage daily use through analysis of user behavior. To accelerate these new initiatives, we are recruiting members who can proactively plan and execute measures.

[Desired Candidate Profile]

• Experience in consistently driving projects from planning to Go-to-Market.
• Ability to proactively identify issues and act towards mission achievement.
• Ability to design KPIs according to objectives, not limited by existing metrics.
• Ability to work persistently towards problem-solving in collaboration with teams and stakeholders.
• Ability to verify and improve the effectiveness of measures based on data and user insights.

*CRM measure operation experience is not required.

Specific Job Responsibilities

• Operation and improvement of existing measures
• Coordination with businesses and overall project progress management for revisions to "PayPay Step."
• Issue analysis, negotiation with development departments and related businesses, and operation design for the expansion of "Friend Referral Benefits."
• Confirmation of impact on existing measures, revision of terms and conditions, and operational response for inter-business settlements when new services are launched.
• Planning and promotion of new measures
• Planning and proposing new loyalty programs and user base expansion measures.
• Overall project management and coordination with relevant departments for the realization of measures.
• AI Promotion
• Promoting operational efficiency and sophistication within departmental operations by utilizing generative AI such as ChatGPT.

[Specific Tasks]

• Planning and proposing measures, budget formulation, KPI design, schedule management.
• Explaining plans and gaining consensus from various internal departments and executives.
• Scrutinizing plan content based on relevant laws such as the Premiums and Representations Act.
• Direction of owned media and external advertising media, creative supervision.
• Press release, preparation for measure announcement.
• Cost forecasting, progress management, performance analysis after the measure ends.
• Troubleshooting during measure implementation.

All tasks are promoted through coordination with various internal stakeholders such as legal, CS, and development, and discussions with management. CRM measures aim not only for short-term sales contributions but also for maximizing long-term user value, and we work to visualize and optimize results through data analysis.

Appeal of this Position

Loyalty programs are important measures targeting all PayPay users and receive high attention from management. Furthermore, this team is broadly involved in "Friend Referral Benefits," new CRM measures, and UI/UX improvements, allowing you to feel the impact of your own planning on the overall user experience. It is an environment where you can hone your planning and execution skills through trial and error with new measures on a user base of over 70 million.

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Required Experience/Skills

• Practical experience in project and measure progress management
• Practical marketing experience
• Negotiation experience with a wide range of internal and external stakeholders
• Experience in implementing PDCA cycles and improving measures based on data
• Experience in multi-faceted effectiveness verification of measures
• Experience in business use of generative AI such as ChatGPT

Desired Experience/Skills

• Business level English proficiency (TOEIC 700 or higher)
• Knowledge and experience in data analysis
• Practical experience in CRM and loyalty marketing
• Basic knowledge of marketing-related laws such as the Premiums and Representations Act
• Knowledge of SQL

PayPay's Desired Candidate Profile

• Candidates who embody PayPay 5 senses

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Terms and Conditions

Employment Type

• Full-time employee

Work Location

• Hybrid Workstyle (office, home, or satellite office remote work)
• *Please commute/work remotely according to the rules and work instructions of your affiliated organization.
• *The use of satellite offices is subject to the rules of the affiliated department.

Working Hours

• Super flex-time system (no core time)
• Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes of actual work + 1 hour break)

Holidays and Vacations

• Weekends and holidays, year-end and New Year holidays, and other company-designated days
• Annual paid leave, congratulatory/condolence leave, maternity leave, child care leave, family care leave, family care leave, childcare leave, etc.

Salary

• Annual salary system (including some fixed overtime pay)
• Determined according to company regulations based on experience, skills, performance, and contribution
• Reviewed once a year
• Special bonus (incentive) paid once a year based on company performance and individual contribution
• Overtime work allowance, late-night work allowance available

• *Part of the salary can be received via PayPay account (supports digital salary payment)

Benefits

• Social insurance (health insurance, employee pension, employment insurance, worker's accident insurance)
• Corporate defined contribution pension plan

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Other Information:

• PayPay Inside-Out (Corporate Blog) /JP
• PayPay Inside-out (Corporate Blog) /ENG
• PayPay Product Blog /JP
• PayPay Product Blog /ENG

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