About PayPay

PayPay, a FinTech company that has surpassed 70 million users in approximately 7 years since its service launch in 2018, is composed of diverse members from about 50 countries and regions.

OUR VISION IS UNLIMITED_

We believe that a clear vision is not necessary to create a future beyond our imagination. PayPay is committed to realizing a vision (future) that no one can imagine, always maintaining a Day 1 stance. We are looking for colleagues who are passionate professionals, willing to proactively tackle this grand vision, refine products with overwhelming speed unmatched by other companies, and rapidly promote the spread of cashless payments in Japan and its use as a financial life platform. We seek individuals who can independently identify issues, collaborate with others, and jointly promote the creation of new value.

About the Role

Introduction to the Marketing Division

The mission is to define PayPay's core values and deliver them to users (general consumers/merchants) through appropriate methods and media, thereby maximizing PayPay's business. The division is comprised of members with a strong passion for FinTech business and marketing operations.

• Marketing Division Recruiting FACT BOOK

Introduction to the Team (where this position is assigned)

This team is part of the Marketing Strategy Department and currently consists of 6 members. Its mission is to formulate marketing strategies that achieve continuous business growth by correctly understanding the current environment, utilizing PayPay's abundant data analysis, user research, and competitor analysis. In addition to formulating and promoting strategies, a new mission has been defined: to improve productivity and efficiency across the entire marketing organization, and to formulate and promote strategies from an operational perspective. This organization and team offer a highly rewarding experience, as you will be involved in the upstream processes of user marketing strategy formulation and business plan development at PayPay.

Related Content

• PayPay CMO with 67 million users envisions a new stage. What is the limitless challenge to become the "Special One"? (2025.03.05)
• PayPay Marketing Front Line Vol. 1 Marketing Strategy Department (2022.02.15)
• Currently having the best experience! PayPay's young marketer who wants to improve his experience as a player (2022.09.27)
• A campaign that balances "convenience" with "safety and security" and increases pocket money for a whole year! (2025.04.07)
• PayPay Marketing Strategy Department aiming for discontinuous growth (2025.05.28)

Background of the Recruitment

The business processes and tools/technologies built since the company's founding in 2018 have been in use for over 6 years. At this time, we aim to re-examine the current marketing operations and further improve productivity and efficiency. We want to re-evaluate marketing activities, organize the relationships between tasks, prioritize them, and implement optimal solutions. We are looking for someone to take charge of inventorying current operations, identifying issues, proposing solutions, considering the introduction of tools/technologies, improving business processes, formulating roadmaps, and promoting projects.

Specific Job Duties

• Promote process improvement and efficiency in marketing operations.
• Manage and optimize marketing automation tools.
• Manage customer databases and optimize segmentation.
• Create marketing activity reports and analyze KPIs.
• Propose improvements in response to the latest industry trends.

Required Experience/Skills

• Practical experience in marketing operations or related fields (3 years or more).
• Project management experience coordinating across multiple departments.
• Experience in business improvement and promotion utilizing generative AI such as Chat-GPT, Gemini.
• Experience using marketing automation tools (e.g., Repro, KARTE, Pardot).
• Experience using data analysis tools (e.g., Google Analytics, Tableau, Dataiku).
• Experience in selecting/introducing various tools and technologies related to marketing activities.

Desirable Experience/Skills

• Experience extracting and processing databases using SQL (e.g., BigQuery).
• Experience in statistical analysis and data analysis using programming languages (e.g., Python, R).
• Basic knowledge and practical experience in data governance and digital marketing.
• Knowledge and practical experience in ETL processes for large-scale data.
• Experience in CDP operation and construction.
• Experience in implementing and operating RPA (e.g., UiPath) and automation tools.

What PayPay Looks for in a Person

• Individuals who embody the PayPay 5 senses.

Terms and Conditions

Employment Type

• Full-time employee

Work Location

• Hybrid Workstyle (office, home, or satellite office for remote work)
• *Attendance/remote work will be handled according to the rules of the affiliated organization and work instructions.*
• *Use of satellite offices is subject to the rules of the affiliated department.*

Working Hours

• Super Flex System (no core time)
• Principle: 9:00 AM - 5:45 PM (7 hours 45 minutes actual work + 1 hour break)

Holidays

• Saturdays, Sundays, public holidays, year-end and New Year holidays, and company-designated days.

Leave (Statutory Leave and Company Benefits)

• Annual paid leave (14 days in the first year, prorated by joining month, usable from joining date).
• Personal leave (5 days granted each year / 3 or 5 days granted in the first year depending on joining month).
• *This is PayPay's unique special paid leave system, which can be used for illness/injury/hospital visits for oneself, family, or pets.*

Salary

• Annual salary system (including some fixed overtime pay).
• Decided according to our company regulations based on experience, skills, performance, and contribution.
• Reviewed once a year.
• Special bonus (incentive) paid once a year based on company performance and individual contribution.
• Overtime work allowance, late-night work allowance available.

Benefits

• Social insurance (health insurance, employee pension, employment insurance, workers' compensation insurance).
• Defined contribution pension plan.

Other Information:

• PayPay Inside-Out (Corporate Blog) /JP
• PayPay Inside-out (Corporate Blog) /ENG
• PayPay Product Blog /JP
• PayPay Product Blog /ENG

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