OOH Specialist

The OOH Specialist is responsible for planning, managing, and optimizing Out of Home campaigns, ensuring effective execution aligned with client communication strategies. This role involves end-to-end campaign management, including planning, monitoring, and reporting. The specialist will support the team in operational and analytical activities, contributing to quality project development and business results. Key responsibilities also include preparing client presentations and analyzing competitor marketing activities.

Must Have

• End-to-end OOH campaign management.
• Deep knowledge of traditional and new OOH markets (e.g., Retail media).
• Experience with Pdooh platforms and purchasing.
• OOH campaign planning, monitoring, and reporting.
• Client presentation preparation and commercial support.
• Competitor marketing and sales analysis.
• 2-3 years experience in OOH campaign management (media agency).
• Marketing/Communication academic background.
• Proficiency in PowerPoint, Excel, and Word.
• Excellent written and verbal communication (Italian and English).
• Ability to manage multiple parallel activities.
• Strong analytical skills.

Perks & Benefits

• Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Company Description

Founded in 1926 by Marcel Bleustein-Blanchet, the group is today the leading communication group in the world. Present in Italy with 3 offices (Milan, Turin and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients by offering a wide range of skills and integrated solutions in the different areas of creativity, media, production and business transformation.

Overview

The role aims to plan, manage and optimize Out of Home campaigns, ensuring effective execution consistent with client communication strategies. Supports the team in operational and analytical activities, contributing to the development of quality projects and the achievement of business results.

Responsibilities

• End-to-end management of OOH (Out of Home) campaigns
• In-depth knowledge of the traditional OOH market and new markets (e.g., Retail media)
• Knowledge and experience in Pdooh (offer, platforms, purchase).
• Planning, monitoring and reporting of OOH campaigns
• Preparation of client presentations and support for commercial activities
• Research and analysis of competitor marketing and sales activities

Qualifications

• At least 2-3 years of experience in OOH campaign management in a media agency
• Academic background in Marketing/Communication
• Excellent knowledge of PowerPoint, Excel and Word
• Excellent communication skills, written and verbal (Italian and English)
• Ability to manage multiple activities in parallel
• Strong analytical skills

Additional Information

What we offer:

• Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
• Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
• Corporate Wellness: access to online training courses for your physical and psychological well-being.
• Work From Home: 2 days a week.

Our motto at Publicis Groupe "Viva La Différence".

We are committed to creating fair and inclusive experiences for all talents.