PPC Specialist

11 Minutes ago • 1 Years +

Digital Marketing

Job Description

Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth. As a PPC Specialist, you will plan, launch, optimize, and scale Google Ads campaigns, develop and test hypotheses, analyze data for optimization, and set up tracking within ad platforms, collaborating with the tech team on MMP integrations.

Must Have:

1+ year of hands-on experience as a UA Manager, Media Buyer, or PPC Specialist, focused on Google Ads
Solid track record managing Google Ads campaigns—Search, web-to-app, or web-to-web
Familiarity with AppsFlyer or similar MMP tools
Strong skills in Google Sheets or Excel (advanced formulas, data manipulation, etc.)

Perks:

Corporate Events: We often organize events in our Gismart hubs despite being remote-first.
Learning & Development: We cover 70% of professional development courses and 100% of English language courses.
Mental & Physical Health: We provide health insurance, sports and psychotherapy reimbursement.
Time Off Policy: 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart.
Flexible Public Holidays: We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want.
Sick Leave: 100% Sick Leave Compensation.
Personal Equipment Policy: You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation.
Remote-First Work: Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for.

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About project

Responsibilities:

Plan, launch, optimize, and scale Google Ads campaigns to hit key performance goals
Develop and test hypotheses to enhance campaign performance
Analyze data to drive informed decisions for campaign optimization
Set up tracking within ad platforms and work closely with the tech team on MMP integrations

Requirements:

1+ year of hands-on experience as a UA Manager, Media Buyer, or PPC Specialist, focused on Google Ads
Solid track record managing Google Ads campaigns—Search, web-to-app, or web-to-web
Familiarity with AppsFlyer or similar MMP tools
Strong skills in Google Sheets or Excel (advanced formulas, data manipulation, etc.)

Our Benefits

Corporate Events: Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs
Learning & Development: Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses
Mental & Physical Health: We provide health insurance, sports and psychotherapy reimbursement
Time Off Policy: 18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart
Flexible Public Holidays: We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want
Sick Leave: 100% Sick Leave Compensation
Personal Equipment Policy: You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation
Remote-First Work: Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for