Be the Project owner of a portfolio of games, acting as the point of contact for HQ Publishing and Marketing teams for Western Europe. Plan regional team work, track delivery, risks, budgets, and priorities to ensure strategy execution. Conduct product analysis and optimization, collaborating with local teams to provide insights and recommendations based on regional user preferences. Develop operational strategies, formulate localized activities and commercialization initiatives to boost user engagement and monetization. Analyze target user groups and product selling points to define core audiences and features, collaborating with local marketing teams for effective promotion strategies. Leverage data from various metrics to lead team-wide analysis and user studies, iterating on product modules and refining local marketing strategies.

Must Have

• 4+ years in publishing (game operations or marketing)
• 2+ years in project management
• 1+ years in overseas operations
• Experience with end-to-end operation of new or mature products
• Strong product acumen and deep experience in PC/mobile game gameplay
• Proficiency in data analysis and game metrics interpretation
• Capability to do business modeling
• Understanding of Western culture
• Fluency in English and Chinese for daily communication
• Ability to work across time zones
• Strong communication skills and proven stress management
• Diligent, responsible, and open to challenges

Good to Have

• Experience collaborating with overseas teams

Team Introduction

Level Infinite is Tencent's international game business brand, dedicated to bringing fun, authentic gaming experiences to players worldwide, allowing them to enter the game world anytime, anywhere; and by building an inclusive, interconnected, and convenient player community to promote sharing and communication.

Level Infinite provides a range of support and services to partner studios to help them unleash the potential of their products.

Level Infinite's published products include popular games such as "PUBG MOBILE", "Goddess of Victory: NIKKE", "Honor of King", and has partnered with studios to launch multiple products including "Warhammer 40K: Darktide" from Fatshark, "Dune: Awakening" from Funcom, and "Nightingale" from Inflexion Studios.

To learn more about Level Infinite, please visit www.levelinfinite.com and follow our official accounts on Twitter, Facebook, Instagram, and YouTube.

Responsibilities

1. Be the Project owner of a portfolio of games and as such be the point of contact of HQ Publishing and Marketing team for the Western European team. Plan the regional team work to track delivery, risks, budgets, and priorities to make sure strategy actually turns into execution.

2. Conduct product analysis and optimization for all titles under regional publishing. Collaborate with local teams to provide insights and adjustment recommendations based on regional user preferences, driving overall product improvement and key metric enhancement.

3. Develop overarching operational strategies for regional product publishing. Formulate localized activities and commercialization initiatives based on regional user preferences to boost user engagement and monetization.

4. Analyze target user groups and product selling points to define core audiences and key features. Collaborate with local marketing teams to formulate effective promotion strategies, dynamically guiding adjustments in community, influencer, and market outreach efforts.

5. Data Analysis and User Research: Leverage metrics from testing/pre-registration/wishlist/acquisition/engagement/retention/monetization to lead team-wide analysis and user studies. Iterate on product modules based on performance data and refine local marketing strategies accordingly.

Requirements

1. 4+ years in publishing either in game operations or marketing, including 2+ years in project management and 1+ years in overseas operations. Experience with end-to-end operation of new or mature products is required.

2. Passion for gaming, with strong product acumen and deep experience in PC/mobile game gameplay.

3. Proficiency in data analysis, with foundational skills in game metrics interpretation. Capability to do business modeling by factoring different criteria from marketing campaign, user group targeting, to optimize business outcome.

4. Understanding of Western culture; prior experience in overseas product operations is preferred.

5. Fluency in English and Chinese for daily communication; experience collaborating with overseas teams is a plus.

6. Ability to work across time zones, with strong communication skills and proven stress management.

7. Diligent, responsible, and open to challenges.

Tencent is committed to providing equal employment opportunities

At Tencent, we always adhere to the principle of equal employment opportunity and are committed to creating a fair and inclusive work environment for every employee. We firmly believe that diverse voices can inspire unlimited innovation and drive us to provide better services to users and society. We carefully create a supportive and inspiring atmosphere to help every employee find their own stage to achieve individual and common development goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.