Senior Manager - Ads Strategy
Job Summary
Job Description
FanCode, India's leading sports destination with over 100 million users, is seeking a Senior Manager for Ads Strategy. This role involves owning the pitch strategy and planning for ad monetization across Dream Sports platforms. The ideal candidate will collaborate with the Ad sales team on go-to-market strategies, defining offerings, identifying target segments, and optimizing market entry timing. Responsibilities include developing monetization strategies, leading pricing and packaging of inventory, building sales narratives, monitoring market trends, collaborating on ad product innovation, and supporting business planning and sales enablement. The position requires a deep understanding of the digital advertising ecosystem, strong analytical skills, and the ability to translate insights into actionable strategies.
Must have:
- 6-10 years in digital media sales strategy, ad planning, or ad-tech
- Deep understanding of digital advertising ecosystem
- Proven success in GTM strategy and revenue impact
- Strong analytical skills, translating data to insights
- Detail-oriented, diligent, thrives in fast-paced environments
- High market awareness and timing pitches
- Understanding of sports fans and advertising personas
4 skills required
Job Details
FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.
About the role:
As Senior Manager – Ads Strategy, you’ll own the pitch strategy and planning for ad monetization across Dream Sports platforms. You’ll work closely with the Ad sales team in determining GTM strategies, and sales narratives by defining the offering, identifying target segments, and determining the right time to go to market. This role is ideal if you understand advertiser mindsets, media buying behavior, and can turn platform potential into impactful ad solutions.
What You'll Do
Monetization & GTM Strategy
- Develop and own the ads monetization strategy across Dream Sports platforms
- Lead pricing, packaging, and positioning of inventory – including impact properties, seasonal spikes, and custom solutions
- Build sales narratives for brand briefs, build timed GTM plans aligned with product launches, sporting calendars, and market opportunities
- Monitor market trends and competitor activity to refine strategy and pitch timing
Ad Product Innovation & Partnerships
- Collaborate with product and ad-tech teams to co-create engaging and scalable ad formats
- Balance monetization goals with fan experience; evolve formats based on advertiser feedback and platform performance
- Identify whitespace for new monetization opportunities in live sports, commerce integrations, and contextual advertising
Business Planning & Sales Enablement
- Support annual revenue planning and performance tracking across properties
- Translate market and audience insights into clear sales narratives and pitch collateral
- Support the front-line sales team with data-driven strategy, product readiness, and execution excellence
- 6–10 years of experience in digital media sales strategy, ad planning, or ad-tech – ideally in OTT, sports, or entertainment
- Deep understanding of digital advertising ecosystem – pricing models, audience targeting, media buying behaviors
- Demonstrated success in driving GTM strategy, crafting ad solutions, and delivering revenue impact
- Strong analytical rigour with the ability to translate data into insights and action
- Detail-oriented, diligent, and thrives in fast-paced, cross-functional environments
- High market awareness and ability to time pitches based on product readiness and advertiser priorities
- Understanding of sports fans and advertising personas – what to pitch, when, and how to deliver impact
About Dream Sports:
Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/
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