Senior Manager - Ads Strategy

1 Month ago • 6-10 Years • Sales

Job Summary

Job Description

FanCode, India's leading sports destination with over 100 million users, is seeking a Senior Manager for Ads Strategy. This role involves owning the pitch strategy and planning for ad monetization across Dream Sports platforms. The ideal candidate will collaborate with the Ad sales team on go-to-market strategies, defining offerings, identifying target segments, and optimizing market entry timing. Responsibilities include developing monetization strategies, leading pricing and packaging of inventory, building sales narratives, monitoring market trends, collaborating on ad product innovation, and supporting business planning and sales enablement. The position requires a deep understanding of the digital advertising ecosystem, strong analytical skills, and the ability to translate insights into actionable strategies.
Must have:
  • 6-10 years in digital media sales strategy, ad planning, or ad-tech
  • Deep understanding of digital advertising ecosystem
  • Proven success in GTM strategy and revenue impact
  • Strong analytical skills, translating data to insights
  • Detail-oriented, diligent, thrives in fast-paced environments
  • High market awareness and timing pitches
  • Understanding of sports fans and advertising personas

Job Details

FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.
In content, FanCode offers interactive live streaming for sports with industry-first subscription formats like Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordable prices.
Through FanCode Shop, it also offers fans a wide range of sports merchandise for sporting teams, brands and leagues across the world.

About the role:
As Senior Manager – Ads Strategy, you’ll own the pitch strategy and planning for ad monetization across Dream Sports platforms. You’ll work closely with the Ad sales team in determining GTM strategies, and sales narratives by defining the offering, identifying target segments, and determining the right time to go to market. This role is ideal if you understand advertiser mindsets, media buying behavior, and can turn platform potential into impactful ad solutions.

What You'll Do

Monetization & GTM Strategy
  • Develop and own the ads monetization strategy across Dream Sports platforms
  • Lead pricing, packaging, and positioning of inventory – including impact properties, seasonal spikes, and custom solutions
  • Build sales narratives for brand briefs, build timed GTM plans aligned with product launches, sporting calendars, and market opportunities
  • Monitor market trends and competitor activity to refine strategy and pitch timing
Ad Product Innovation & Partnerships
  • Collaborate with product and ad-tech teams to co-create engaging and scalable ad formats
  • Balance monetization goals with fan experience; evolve formats based on advertiser feedback and platform performance
  • Identify whitespace for new monetization opportunities in live sports, commerce integrations, and contextual advertising
Business Planning & Sales Enablement
  • Support annual revenue planning and performance tracking across properties
  • Translate market and audience insights into clear sales narratives and pitch collateral
  • Support the front-line sales team with data-driven strategy, product readiness, and execution excellence


Must-Haves
  • 6–10 years of experience in digital media sales strategy, ad planning, or ad-tech – ideally in OTT, sports, or entertainment
  • Deep understanding of digital advertising ecosystem – pricing models, audience targeting, media buying behaviors
  • Demonstrated success in driving GTM strategy, crafting ad solutions, and delivering revenue impact
  • Strong analytical rigour with the ability to translate data into insights and action
  • Detail-oriented, diligent, and thrives in fast-paced, cross-functional environments
  • High market awareness and ability to time pitches based on product readiness and advertiser priorities
  • Understanding of sports fans and advertising personas – what to pitch, when, and how to deliver impact


About Dream Sports:

Dream Sports is India’s leading sports technology company with 280 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: https://dreamsports.group/

Similar Jobs

Patreon - Technical Recruiter

Patreon

San Francisco, California, United States (Hybrid)
4 Months ago
CyberArk - Associate Product Designer

CyberArk

Israel (Hybrid)
3 Months ago
Apple - Systems Architect

Apple

Cupertino, California, United States (On-Site)
3 Months ago
Zscaler - Senior Staff Software Development Engineer - API, Cloud

Zscaler

Bengaluru, Karnataka, India (Hybrid)
3 Months ago
Rocket - Global Payroll Analyst

Rocket

Vilnius, Vilnius County, Lithuania (Hybrid)
2 Months ago
TransUnion - Client Executive - Financial Services Sales

TransUnion

Chicago, Illinois, United States (Remote)
1 Year ago
NinjaVan - Sales Program Manager

NinjaVan

Jakarta, Indonesia (Hybrid)
2 Months ago
Ambient.ai - Regional Sales Manager - SLED

Ambient.ai

Texas, United States (On-Site)
1 Month ago
Boomi  - Enterprise Sales Development Representative (French Speaker)

Boomi

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
TransUnion - Sales Reporting and Forecasting Analyst

TransUnion

Pune, Maharashtra, India (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ElevenLabs - Sales Operations

ElevenLabs

San Francisco, California, United States (Remote)
4 Months ago
Qualcomm - Sr. GPU AI Compiler Engineer

Qualcomm

Cork, County Cork, Ireland (On-Site)
3 Months ago
Plaid  - Account Executive - Named: FinTech

Plaid

San Francisco, California, United States (On-Site)
3 Weeks ago
AeroSpike - Principal Performance & Reliability Engineer

AeroSpike

United States (On-Site)
3 Months ago
Dialpad AI - HRIS Manager

Dialpad AI

Vancouver, British Columbia, Canada (On-Site)
1 Month ago
Postman - Senior Engineer (Backend)

Postman

Bengaluru, Karnataka, India (Hybrid)
1 Month ago
Abridge - Partner Success Director, Strategic Accounts

Abridge

Seattle, Washington, United States (On-Site)
2 Months ago
appier - Global Talent Acquisition Intern

appier

Taipei City, Taiwan (On-Site)
3 Weeks ago
Mindtickle - Director, Revenue Enablement

Mindtickle

Pune, Maharashtra, India (Hybrid)
3 Months ago
Milestone - Software Engineer - Backend

Milestone

Israel (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Mumbai, Maharashtra, India

Aristocrat - Game Mathematician II

Aristocrat

Gurugram, Haryana, India (Hybrid)
3 Weeks ago
Zelis  - Marketing Analytics Specialist

Zelis

Hyderabad, Telangana, India (On-Site)
2 Months ago
Yodlee - Lead - Platform Engineering

Yodlee

Thiruvananthapuram, Kerala, India (On-Site)
2 Months ago
Alphawave Semi - ASIC Customer Program Manager

Alphawave Semi

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Wind River - Senior DevSecOps Engineer - MTS

Wind River

India (On-Site)
1 Month ago
Interim Deal | Matchmaker for interim professionals - UX Designer

Interim Deal | Matchmaker for interim professionals

Datta, Haryana, India (On-Site)
10 Months ago
Rippling - Staff Frontend Engineer - Web Infra

Rippling

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Nagarro - Engineer, NodeJS

Nagarro

India (Remote)
10 Months ago
Capgemini - Financial Accounting

Capgemini

Kolkata, West Bengal, India (On-Site)
2 Months ago
Adobe - Engineering Manager

Adobe

Noida, Uttar Pradesh, India (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Sales Jobs

ElevenLabs - Sales Development Representative - EMEA (French, Spanish, German)

ElevenLabs

United Kingdom (Remote)
4 Months ago
Paytm - Bengaluru - Team Lead - Sales

Paytm

Bengaluru, Karnataka, India (On-Site)
10 Months ago
Postman - Head of Corporate Sales, North America

Postman

Boston, Massachusetts, United States (Hybrid)
3 Months ago
dun bradstreet - Partner Sales Director

dun bradstreet

London, England, United Kingdom (Hybrid)
1 Month ago
PhonePe - Area Sales Manager

PhonePe

Kota, Rajasthan, India (On-Site)
3 Months ago
Axi - Head of Acquisition

Axi

Limassol, Limassol, Cyprus (On-Site)
1 Month ago
NinjaVan - Admin, Ninja Mart (Sales)

NinjaVan

Subang Jaya, Selangor, Malaysia (On-Site)
3 Weeks ago
Tesla - Sales Advisor

Tesla

Ferndown, England, United Kingdom (On-Site)
6 Months ago
fluence - Senior Sales Manager/Leader - Energy Storage

fluence

Melbourne, Victoria, Australia (Hybrid)
1 Month ago
Aptive - ADAS/AD Senior Algorithm Developer

Aptive

Troy, Michigan, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Mumbai, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Pune, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

View All Jobs

Get notified when new jobs are added by Dream Sports