Senior Specialist - Interactive SEM Consultant

LTI Mindtree

4-5 Years | Tokyo, Japan (On Site) | Full Time | 4 months ago

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Job Summary

Seeking a Digital Marketing specialist with expertise in paid social media and search, particularly in the Asia Pacific region (Japan, China, Hong Kong, Taiwan). The role involves managing social media strategies across platforms like Yahoo Japan, WeChat, QQ, Line, Baidu, Twitter, Facebook, LinkedIn, Instagram, and YouTube. Key responsibilities include budget management, stakeholder collaboration, platform optimization, community engagement, campaign execution, and staying updated on digital marketing trends. The ideal candidate must have a strong background in paid social and paid search campaigns.

Must Have

4-5 years experience managing social media
Proficiency in paid social and paid search
Experience in Asia Pacific markets
Strong budget management skills
Excellent relationship management skills
Proficiency in platforms like Yahoo Japan, WeChat, Baidu, Facebook, Twitter, LinkedIn, Instagram, YouTube
Analytical skills for performance data
Good communication skills

Good to Have

Portfolio of social media work
Basic graphic/video editing skills
Bachelors degree in marketing/communications
Familiarity with social media management tools
Japanese and English fluency
Chinese language proficiency

Job Description

Role SEM consultant Tokyo

Job description

We seek a Digital Marketing specialist specializing in paid Social Media and Search and is well versed in social media platforms including Yahoo Japan WeChat QQ Line Baidu Twitter Facebook LinkedIn Instagram YouTube etc The ideal candidate should have a strong background in Paid Social Paid Search and display campaigns in the Asia Pacific region primarily Japan China Hong Kong and Taiwan region

Strong budget management skills and excellent relationship management skills will be key to collaborating with stakeholders across our various lines of business vendors and agencies to deliver well executed and successful campaigns

Key Responsibilities

Social Media Marketing Strategy Management Work with the client to develop plan and execute social media strategies tailored for each platform ensuring alignment with overall brand objectives

Platform Expertise Utilize best practices specific to platforms like Yahoo Japan WeChat QQ Line Baidu Facebook Twitter LinkedIn Instagram YouTube etc to maximize engagement follower growth and brand visibility

Analytics Reporting Monitor analyze and report on performance metrics across each platform identify trends and optimize content based on data

Community Engagement Assist client in interacting with followers respond to comments and manage messages to build a positive community presence and customer relationships

Campaign Management Collaborate with the marketing team to execute social media and search campaigns for product launches events or special promotions

Stay Updated Keep UpToDate with the latest trends tools and updates on each social media platform and suggest innovative ways to enhance our brand

Qualifications

Experience minimum of 4 to 5 years of experience in managing social media platforms with a proven track record of successful engagement and growth

Portfolio Must provide a portfolio showcasing previous work on social media content campaigns and any graphic or video editing projects

Graphic Video Editing Skills Proficiency in basic graphic design eg Canva Adobe Spark and video editing tools eg iMovie Adobe Premiere or similar is a plus

Platform Expertise Strong understanding of Yahoo Japan Wechat QQ Facebook Baidu Twitter LinkedIn Instagram YouTube and Google with proven results on each platform

Analytical Skills Ability to analyze social media performance data and derive actionable insights

Good Communication Skills

Preferred Qualifications

Bachelors degree in marketing communications or a related field

Familiarity with social media management tools

Excellent written and verbal communication skills in Japanese and English is mandatory Chinese language proficiency will be a plus