User Acquisition Manager

MY.GAMES is a leading European developer and publisher, driven by a singular goal: making great games that capture the hearts of players worldwide. Our community unites 1+ billion registered players.

We’ve developed or produced games, including War Robots, Hustle Castle, Rush Royale, Left to Survive, Tacticool, Grand Hotel Mania, War Robots: Frontiers – and many more.

Our internationally distributed team consists of top-tier gamedev professionals. We work remotely, and our hubs are located in the Netherlands, Cyprus, Armenia, UAE and Serbia.

Come join a universe of professional opportunities: develop and support large scale projects from PC/console/mobile, and create products across various genres – from casuals to shooters.

What you’ll do:

• Develop and execute user acquisition strategies for mobile (iOS/Android), desktop (Steam), and console (PS/XBOX) games
• Plan and manage advertising budgets, ensuring campaign efficiency based on key performance metrics
• Launch, optimize, and scale paid campaigns across channels including Meta, Google Ads, AppLovin, Unity Ads, TikTok, Reddit, X (Twitter), and others
• Run A/B tests on creatives, targeting, funnels, and offers
• Analyze campaign data, build reports, work with BI tools, extract insights, and improve performance
• Set up and verify accurate tracking and attribution through MMPs
• Brief the creative team, test hypotheses, and evaluate the performance of ad creatives
• Monitor competitors, market trends, and industry benchmarks, and apply findings in UA activities
• Collaborate closely with product, analytics, and marketing teams; share expertise and help grow the UA function
• Explore and test new traffic sources, acquisition approaches, and marketing channels
• Participate in the launch of new projects — from soft launch to global release

What you need to succeed:

• 3+ years of experience in User Acquisition for mobile, desktop, or console games
• Strong understanding of paid traffic channels (Meta, Google Ads, AppLovin, Unity Ads, TikTok, etc.) and campaign optimization principles
• Solid experience with campaign performance analysis, cohort metrics, and BI tools
• Hands-on experience with A/B testing, attribution models, and working with MMPs (AppsFlyer, Adjust, etc.)
• Strong analytical mindset — ability to draw data-driven conclusions and proactively optimize campaigns
• Excellent communication skills and ability to work cross-functionally with product, marketing, and analytics teams
• Experience working with creative teams: setting tasks, analyzing results, and scaling successful concepts
• Curiosity and passion for testing new traffic sources, formats, and strategies
• Self-starter with the ability to manage multiple projects and prioritize effectively

Nice to have:

• Technical background or experience working closely with dev/analytics teams (e.g., event schemas, APIs, tracking setups)

What we offer:

• Work remotely from all around the world
• Collaborative working atmosphere in an internal game dev community that unites more than a dozen of internal game studios, crafting innovative experiences across mobile, PC, and console platforms
• A strong team of specialists across different areas — access unique expertise and professional knowledge
• Possibility to experiment and work on interesting tasks with ambitious goals — we have all resources to implement new ideas
• Create great games and win the hearts of players
• Push the boundaries of the game industry and lead the way forward