Job Description
Lead and develop VIP CRM strategies across regions, managing a team, setting KPIs, and ensuring high performance. Design and optimize tailored VIP CRM campaigns, track bonus budgets, and analyze metrics. Collaborate with Account Management and Customer Support, supporting VIP engagement and journey development. Requires a minimum of 2 years experience in CRM and iGaming, proficiency in CRM tools, data analysis, and strong English communication skills.
Good To Have:
- Team leadership skills
- Adaptable to fast-paced, dynamic market environments, with the ability to adjust strategies quickly
- High attention to detail, ensuring data accuracy across management reporting
- Strong analytical and decision-making abilities
Must Have:
- Develop and execute VIP CRM strategies across regions
- Lead team, set KPIs, and ensure high performance
- Design tailored VIP CRM campaigns based on segmentation and player behavior
- Manage and track bonus budgets, ensuring alignment with KPIs
- Design, test, and implement new bonus mechanics and campaigns
- Monitor campaign performance and optimize through A/B testing
- Analyze VIP CRM metrics and adjust strategies accordingly
- Prepare and present detailed performance reports to senior management
- Monitor daily data to ensure KPIs are met
- Collaborate with Account Management and Customer Support teams
- Support VIP engagement strategies and journey development
- Align CRM activities with business goals using monthly calendars
- Oversee recruitment, onboarding, and training of CRM team members
- Minimum 2 years of experience in CRM and the iGaming industry
- Proficient in utilizing CRM tools, with a solid understanding of customer segmentation techniques
- Experienced in data analysis and translating insights into actionable strategies for CRM initiatives
- Comfortable with fast decision making, adapting strategies based on real-time data and evolving market conditions
- Upper intermediate English, with strong written and spoken communication skills
##### Growe welcomes those who are excited to:
- Develop and execute VIP CRM strategies across regions;
- Lead team, set KPIs, and ensure high performance;
- Design tailored VIP CRM campaigns based on segmentation and player behavior;
- Manage and track bonus budgets, ensuring alignment with KPIs;
- Design, test, and implement new bonus mechanics and campaigns;
- Monitor campaign performance and optimize through A/B testing;
- Analyze VIP CRM metrics and adjust strategies accordingly;
- Prepare and present detailed performance reports to senior management;
- Monitor daily data to ensure KPIs are met;
- Collaborate with Account Management and Customer Support teams;
- Support VIP engagement strategies and journey development;
- Align CRM activities with business goals using monthly calendars;
- Oversee recruitment, onboarding, and training of CRM team members.
##### We need your professional experience:
- Minimum 2 years of experience in CRM and the iGaming industry;
- Proficient in utilizing CRM tools, with a solid understanding of customer segmentation techniques;
- Experienced in data analysis and translating insights into actionable strategies for CRM initiatives;
- Comfortable with fast decision making, adapting strategies based on real-time data and evolving market conditions;
- Upper intermediate English, with strong written and spoken communication skills.
##### We appreciate if you have those personal features:
- Team leadership skills;
- Adaptable to fast-paced, dynamic market environments, with the ability to adjust strategies quickly;
- High attention to detail, ensuring data accuracy across management reporting;
- Strong analytical and decision-making abilities.
##### We are seeking those who align with our core values:
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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