IP Planner (Skin)

17 Minutes ago • All levels

Job Summary

Job Description

Responsible for the top-level design of the world view for MOBA game skin series, constructing a unified and extensible narrative framework, and giving the skin series unique story cores and cultural symbols. Create independent character background stories, personality tags, and highly consistent camp relationships for each skin series. Plan dynamic comics, short stories, and other narrative forms to build an "explorable skin universe", stimulating players' enthusiasm for secondary creation. Work closely with the art team, proactively promote, and transform content settings into external visual effects. The ideal candidate should have over 5 years of game copywriting planning experience, deeply involved in the narrative design of at least 1 successful commercial game, and be familiar with the commercialization logic of MOBA category skins.

Must have:

5+ years of game copywriting planning experience
Experience in narrative design of at least one successful commercial game
Familiar with MOBA category skin commercialization logic
Mature worldview and character creation methodology
Proficient in constructing high-recognition content
Ability to build complex narrative networks
Skilled in multiple types of text creation
Proficient in Western fantasy, science fiction, and other diverse cultural systems
Ability to integrate historical myths and modern popular elements
Writing style that balances artistic expression and player empathy

Good to have:

Heavy MOBA player
Familiar with skin narrative strategies of mainstream products

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Job Details

1、负责MOBA游戏皮肤系列的世界观顶层设计，构建统一且可扩展的叙事框架，赋予皮肤系列独特的故事内核与文化符号。 2、为每个皮肤系列创作独立的人物背景故事、性格标签及阵营关系高度契合。 3、策划动态漫画、短篇小说等不同叙事形式，构建“可探索的皮肤宇宙”，激发玩家二次创作热情。 4、与美术团队紧密配合，主动推进，将内容设定转化为外显视觉。 1、5年以上游戏文案策划经验，深度参与过至少1款成功商业游戏的叙事设计，熟悉MOBA品类皮肤商业化逻辑。 2、拥有成熟的世界观与角色创作方法论，擅长快速构建高辨识度内容，具备构建复杂叙事网络的能力，熟练掌握多类型文本创作，能针对需求切换文风。 3、精通西方奇幻、科幻、克苏鲁等多元文化体系，能灵活融合历史神话与现代流行元素，打造差异化IP标签。 4、文笔兼具文学性与商业化适配度，能平衡“艺术表达”与“玩家共情”。加分项：MOBA重度玩家，熟悉主流产品的皮肤叙事策略。