Brand Marketing Planner - Infinite Warmth

1 Month ago • All levels • Marketing

Job Summary

Job Description

Responsible for brand marketing planning for the Infinite Warmth project, including market strategies, content creation, execution, and outcome review, and is responsible for marketing goals and results. Understand game content and user preferences, output special marketing plans, and maximize the sound volume while ensuring user preference and word-of-mouth. Participate in/be responsible for work content including but not limited to brand material production, marketing event planning, offline activities, and peripheral material production to achieve publicity goals and ensure the aesthetic quality of materials. Integrate resources from all areas, coordinate within and across departments to complete the project, control the overall situation and details, and respond to various emergencies in a timely manner.

Job Details

1、负责无限暖暖项目的品牌营销策划工作,包括市场策略、内容创意、具体执行及效果复盘,为营销目标及结果负责; 2、理解游戏内容及用户喜好,进行专项营销方案输出,在保证用户喜好度和口碑的前提下声量最大化; 3、参与/负责包括且不限于品牌素材制作、营销事件策划、线下活动、周边物料制作等工作内容,达成宣发目标并确保素材审美质量; 4、整合各块资源,协调组内及跨部门共同完成项目,对全局和细节进行把控,并对各类突发问题进行及时应对.

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About The Company

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, Shanghai, China (On-Site)

Shanghai, China (On-Site)

Shanghai, China (On-Site)

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