Responsible for brand marketing planning for the Infinite Warmth project, including market strategies, content creation, execution, and outcome review, and is responsible for marketing goals and results. Understand game content and user preferences, output special marketing plans, and maximize the sound volume while ensuring user preference and word-of-mouth. Participate in/be responsible for work content including but not limited to brand material production, marketing event planning, offline activities, and peripheral material production to achieve publicity goals and ensure the aesthetic quality of materials. Integrate resources from all areas, coordinate within and across departments to complete the project, control the overall situation and details, and respond to various emergencies in a timely manner.