Senior Director/Vice President of Regional Marketing - EMEA
Job Summary
Job Description
Xsolla is seeking a Senior Director or Vice President of Regional Marketing for EMEA to join its global marketing team. This role involves partnering with the Chief Marketing & Growth Officer, Product, PR, Digital, and Events teams to develop strategic marketing plans for Xsolla's products, solutions, and programs tailored for the video game community in Europe, the Middle East, and Africa. The ideal candidate will possess regional and localized marketing experience in conceptualizing, building strategic plans, and executing programs for video game or fintech-related products in the global marketplace. They should be adept at working both independently and collaboratively in a dynamic, evolving environment with global marketing, regional business development, customer service, and product teams. Strong organizational skills and the ability to manage multiple projects simultaneously to meet key growth and KPI targets are essential. Responsibilities include leading EMEA marketing by collaborating with local business development teams on lead-generating campaigns, developing quarterly go-to-market plans to achieve annual KPIs, and working with development, product, and operational teams on key programs in EMEA. The role also involves managing internal and external communications for solution launches and market distribution, framing problems and proposing structures for opportunities and trade-offs, managing internal reporting and tracking of Go-to-Market plans using various tools, operating with an entrepreneurial mindset for growth, and owning and delivering annual budgets efficiently while maximizing marketing ROI. The candidate should have broad strategic business knowledge, excellent financial and operational modeling skills, and be comfortable navigating a growing organization. They need to identify areas for improvement, solve problems, make decisions confidently, enjoy working with data, be fluent in analytical tools, and have expertise in leading complex projects. The ability to manage confidential information and travel up to 30-40% internationally is also required.
Must have:
- Communicate effectively across multiple levels and cultures
- Support an agile working environment
- Possess broad strategic business knowledge
- Excellent financial and operational modeling skills
- Comfortable navigating a growing organization
- Problem-solving abilities
- Confidence to make decisions
- Enjoy working with data and analytical tools
- Expertise in leading complex projects
- Ability to manage confidential information
- Ability to travel internationally (30-40%)
Good to have:
- Regional and localized marketing experience
- Experience in video game or fintech industries
Perks:
- Unlimited Flexible Time Off
- Personal and professional development support
- Personalized career roadmap
- In-house training
- Independent study
- Conference attendance
- Higher education opportunities
4 skills required
Job Details
We are hiring a talented and experienced Senior Director or Vice President of Regional Marketing for EMEA to join our global marketing team at Xsolla! This leader will partner with our Chief Marketing & Growth Officer (CM&GO), Product, PR, Digital and Events Teams to make the strategic marketing plans for the Xsolla Products, Solutions and Programs tailored for the video game community in EMEA including Europe, Middle East and Africa.
A successful candidate will have the regional and localized marketing experience of concepting, building strategic plans and executing programs to market video game related and/or fintech related products and solutions in the global market place. The individual will need to be successful at working individually and collaboratively in an evolving and fluid environment within the dynamic global marketing, regional business development and customer service teams and product teams around the world. In addition, you are incredibly organized and able to strategically work on multiple projects simultaneously to liaise with our key stakeholders around the world to achieve key growth and KPI targets
RESPONSIBILITIES
- Collaboration: Lead the EMEA marketing by collaborating with the local business development teams to generate unique and localized lead generating campaigns to drive growth for the organization across EMEA;
- Strategic Planning: Develop strategic go-to-market plans on a quarterly basis aimed at achieving our annual KPIs, growth targets and strategic business reviews;
- Ownership of Key Programs: Work alongside of the development, product, and operational teams to develop, deliver and measure key programs aimed as strategic opportunities in EMEA;
- Manage Communications: Work with key stakeholders in EMEA and Globally to build internal and external communications to help launch, market and distribute our solutions to the market place;
- Prioritization of Programs: Frame problems and propose structures/models that help people better understand opportunities and trade-offs;
- Measurement and Reporting Using Key Tools: Manage our internal reporting and tracking of progress and performance of our Go-to-Market plans in the Middle East and Africa including but not limited to online, social media and advertising tools;
- Operational Efficiencies: Operate efficiently in an entrepreneurial mindset to generate new ideas, concepts and campaigns to generate growth across our key geographies;
- Budget Ownership: Deliver with efficiency and within budget plans for each key region annually while maximizing return on marketing investment;
REQUIREMENTS
- Ability to communicate effectively across multiple levels (including executive leadership team, peers, managers and junior staff) from different cultures and backgrounds from around the world;
- Embody the attitude needed to support an agile working environment (including respect, collaboration, improvement and learning cycles, pride in ownership, focus on delivering value and continuous improvement);
- Possess broad strategic business knowledge;
- Excellent financial and operational modeling skills;
- Comfortable navigating in a growing and changing organization, identifying and engaging with teams and individuals;
- Ability to see where improvements can be made and problem solving;
- Confidence and competence to take responsibility to make decisions and the self-restraint to know when decisions are not immediately needed;
- Enjoy working with data and fluent in a variety of analytical tools;
- Expertise in leading complex projects across teams and organizations;
- Highest level of ability to manage confidential information;
- Ability to travel both domestically and internationally - up to 30-40%;
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
About company
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide.
Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, Pearl Abyss, NCSoft, and more.
By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding GDPR or CCPA to careers@xsolla.com
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