Product Marketing Lead - SCUM (Contract)

Are you an experienced product marketing leader who wants to be the driving force in the creation and implementation of the go to market strategy for the popular multiplayer survival game, SCUM, currently in early access on Steam.

As Product Marketing Lead you will be drive the development & execution of marketing plans across multiple channels.
You will be leading the go to market strategy for SCUM, setting the tone of the brand & developing this for both new & existing players as the game heads towards its full commercial launch.

This is an opportunity to make a strong & meaningful impact on the success of an already popular game, and to build the foundation towards a successful launch of a beloved game for players all over the world!

What you’ll be doing:

• Develop and execute successful go to market programs for the launch of SCUM across PC & Console.
• Set the foundation for ongoing SCUM Live Service marketing plans.
• Define and champion the franchise vision, brand identity and product positioning based on close partnership with development, community, marketing, creative, analytics, and research teams.
• Lead the SCUM marketing & community teams to success; setting standards & owning overall accountability for great team culture & marketing execution.
• Partner with development & research to ensure the player voice is part of the active product development roadmap.
• Explore and implement innovative data analysis techniques & methods to drive new insights that have material impact on marketing performance.
• Own and manage the SCUM marketing budget ensuring that all spend is KPI driven and delivers strong ROI.
• Work in close collaboration with the Gamepires leadership team, ensuring that marketing is front & center of overall decision making & contributing to overall strategic goals.
• Partner with specialist marketing teams such as performance marketing, PR & creative services to align strategic plans and help execute against the plans and tactics.
• Partner with internal creative and development teams to develop stand out and effective creative: logos, key art, and videos, icons, and storefronts.

What we’re looking for:

• Proven experience in brand management, brand strategy, product marketing, and building tactical marketing plans in the video games industry.
• A strong enthusiasm for survival, crafting PC & console games.
• Strong cross-functional project management and coordination experience.
• Demonstrable marketing creative development and management experience.
• Availability and willingness to work 3-5 days per week on a contract basis.
• Ability to visit the studio in Zagreb, Croatia if required from time to time.