Product Marketing Specialist/Mgr 4

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create breathtaking and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company
At Adobe, we are changing the world. How? We give people the tools to bring their ideas to life and create content that makes life more fun and work more significant. We give businesses and organizations the power to truly engage their customers. We are the ones behind the elegantly designed content that streams across your laptop, TV, phone, and tablet every day—and we’re the ones who harness the substantial power of big data to help companies move from data to insight and insight to action by delivering content that people crave most.

We are a company that understands that product innovation comes from people innovation, and that is why we invest in cultivating leaders throughout the organization. If you are passionate about leading from where you sit, join us.

Opportunity
Do you have a creative and entrepreneur attitude to lead the marketing function of a popular product line generating tens of millions of dollars for multiple decades? Do you enjoy leading a team of talented engineers, product managers, designers, and marketers to shape future of an established business line? Are you up-to challenge of experimenting, finding creative ways and having the persistence to challenge the norms to grow the revenue within broader strategic constraints? Do you not only enjoy leading from front your own team but have ability to influence at global level within large organization? Can you build partnerships and tell a good story? Is photography or videography your hobby?

If this kind of opportunity excites you, look no further. At Adobe, we are looking for an energetic Product Marketing Leader for our Element’s product line which has been serving the photo and video hobbyist customers over a decade. The Elements Family of products let hobbyist turn their photo/video memories into appealing creations with its unique interface which is easy to get started with its special magic but also offer ample headroom for hobbyist to make that unique creation! This entire line is run from India campus. This leadership role is based out of our Noida campus.
Product
Photoshop Elements & Premiere Elements is a photo and video editing software bundle used by anyone who wants to edit and create with their photos and videos. It offers:
Easy editing with automation and AI
Effortless organisation
Step-by-step guidance for editing and creating
Fun ways to make and share spectacular photo and video creations, films and effects as well as photo prints and gifts
New web and mobile companion beta apps
https://www.adobe.com/in/products/elements-family.html
What You'll Do
Head the Element’s Product Marketing function
Provide guidance to cross functional team of engineering, product management, and designers
Own and grow the revenue.

What You'll Need To Succeed
Bachelor/master's degree in business, management, or marketing with 10+ years of experience in the software industry, including 5+ years in product marketing.
Experience in B2C Marketing is a requirement, and having some exposure to B2B business is desirable.
Proven track record to handle multiple projects, including product launches, promotional campaigns, and third-party agencies for content creation (videos, images, promotional materials).
Strong verbal, presentation, and written communication skills for collaborating closely with internal teams, external partners, and executive communications, and experienced in working with cross-functional teams to align marketing efforts with broader business objectives.
Proficient in analysing web analytics, performance metrics, and providing valuable marketing insights to advise strategies and feedback on product roadmaps. Knowledge of web analytics tool like Adobe Analytics is preferred.
Solid understanding of email marketing strategies, including audience segmentation, campaign execution, and experience in creating/managing in-product notifications and banners.
Skilled in managing listings, driving joint campaigns, optimizing visibility with major partners, and meticulous attention to detail in overseeing promotional materials to ensure accuracy and brand alignment.
Adaptable to changing priorities and market conditions, demonstrating a proactive, positive approach with high initiative and critical thinking.
Demonstrated ability to create and champion vision, influence global collaborators in matrix organizations, and inspire teams to deliver the vision while leading in environments of uncertainty and complexity.
Strong focus on understanding and addressing customer needs, ensuring marketing messages resonate with the target audience, and exposure to photo/video workflows in the consumer/hobbyist space is a plus.
Experience in entrepreneurship, running a business for an entire product line, and delivering software products in an agile, design-led thinking way is highly desirable.
Knowledge and experience of driving Product Led Growth initiatives is a plus.

Get to know the Business Unit
Adobe’s Digital Media Business Unit focuses on advancing innovative content and driving digital transformation of industries. It provides tools and services that enable individuals, small businesses, and enterprises to create, publish, promote, manage and monetize their content anywhere through the Adobe Creative Cloud and Document Cloud.

Adobe’s creative and document solutions are used by designers, photographers, filmmakers, content publishers, storytellers, UX designers, knowledge workers, consumers and more. Through our connected apps and services, customers have all the tools and assets they need to create and manage content across desktop and mobile devices.

About Us
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.