Job Description
CrazyLabs is seeking a strategic and data-savvy Ad Monetization Manager to join their Product Monetization team. This role involves maximizing ad revenue across their mobile game portfolio by developing and executing in-game ad monetization strategies, analyzing performance, and providing actionable insights to various teams. The manager will also monitor key performance indicators, identify anomalies, and serve as a key contact for ad networks, leveraging SQL and data visualization tools to optimize revenue.
Good To Have:
- Familiarity with additional BI tools.
Must Have:
- Develop and execute in-game ad monetization strategies across multiple titles.
- Analyze monetization performance and provide actionable insights to Product, User Acquisition, and Data teams.
- Monitor key performance indicators, identify anomalies, and support continuous optimization initiatives.
- Serve as the point of contact for ad networks, building relationships and resolving issues.
- Leverage SQL and data visualization tools to explore user behavior and uncover revenue trends.
- Minimum 3 years of experience in ad monetization strategy, analytics, or operations within the mobile gaming industry.
- Proven background in managing ad monetization performance and communicating with ad network partners.
- Advanced analytical skills with the ability to interpret data and deliver strategic insights.
- Strong interpersonal and communication skills for effective collaboration.
- Understanding of the hybrid-casual gaming space.
Perks:
- Join a top-tier mobile gaming company with a track record of global hits and innovation.
- Work alongside a high-performing, cross-functional team across product, monetization, and data.
- Take ownership of monetization initiatives and help shape key revenue strategies.
- Enjoy the flexibility of a remote role with autonomy, impact, and growth opportunities.
Description
CrazyLabs is one of the world’s leading mobile game developers and publishers, with over 7 billion downloads to date. We’re looking for a strategic and data-savvy Ad Monetization Manager to join our Product Monetization team. In this role, you’ll help maximize ad revenue across our game portfolio by combining analytical expertise with strong cross-functional and partner communication.
Key Responsibilities:
- Develop and execute in-game ad monetization strategies across multiple titles, including live and soft-launched games.
- Analyze monetization performance and provide actionable insights to the Product, User Acquisition, and Data teams.
- Monitor key performance indicators, identify anomalies, and proactively support continuous optimization initiatives.
- Serve as the point of contact for ad networks—building strong relationships, resolving issues, and driving opportunities for growth.
- Leverage SQL and data visualization tools to explore user behavior, evaluate ad placements, and uncover revenue trends.
Requirements
Qualifications:
- Minimum 3 years of experience in ad monetization strategy, analytics, or operations— within the mobile gaming industry.
- Proven background in managing ad monetization performance and communicating with ad network partners.
- Advanced analytical skills with the ability to interpret data and deliver strategic insights.
- Familiarity with additional BI tools is a plus.
- Strong interpersonal and communication skills for effective collaboration across internal teams and external stakeholders.
- Understanding of the hybrid-casual gaming space is a significant advantage.
Why Join CrazyLabs?
- Join a top-tier mobile gaming company with a track record of global hits and innovation.
- Work alongside a high-performing, cross-functional team across product, monetization, and data.
- Take ownership of monetization initiatives and help shape key revenue strategies.
- Enjoy the flexibility of a remote role with autonomy, impact, and growth opportunities.
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