Ad Monetization Manager

CrazyLabs is seeking a strategic and data-savvy Ad Monetization Manager to join their Product Monetization team. This role involves maximizing ad revenue across their mobile game portfolio by developing and executing in-game ad monetization strategies, analyzing performance, and providing actionable insights to various teams. The manager will also monitor key performance indicators, identify anomalies, and serve as a key contact for ad networks, leveraging SQL and data visualization tools to optimize revenue.

Must Have

• Develop and execute in-game ad monetization strategies across multiple titles.
• Analyze monetization performance and provide actionable insights to Product, User Acquisition, and Data teams.
• Monitor key performance indicators, identify anomalies, and support continuous optimization initiatives.
• Serve as the point of contact for ad networks, building relationships and resolving issues.
• Leverage SQL and data visualization tools to explore user behavior and uncover revenue trends.
• Minimum 3 years of experience in ad monetization strategy, analytics, or operations within the mobile gaming industry.
• Proven background in managing ad monetization performance and communicating with ad network partners.
• Advanced analytical skills with the ability to interpret data and deliver strategic insights.
• Strong interpersonal and communication skills for effective collaboration.
• Understanding of the hybrid-casual gaming space.

Good to Have

• Familiarity with additional BI tools.

Perks & Benefits

• Join a top-tier mobile gaming company with a track record of global hits and innovation.
• Work alongside a high-performing, cross-functional team across product, monetization, and data.
• Take ownership of monetization initiatives and help shape key revenue strategies.
• Enjoy the flexibility of a remote role with autonomy, impact, and growth opportunities.

Description

CrazyLabs is one of the world’s leading mobile game developers and publishers, with over 7 billion downloads to date. We’re looking for a strategic and data-savvy Ad Monetization Manager to join our Product Monetization team. In this role, you’ll help maximize ad revenue across our game portfolio by combining analytical expertise with strong cross-functional and partner communication.

Key Responsibilities:

• Develop and execute in-game ad monetization strategies across multiple titles, including live and soft-launched games.
• Analyze monetization performance and provide actionable insights to the Product, User Acquisition, and Data teams.
• Monitor key performance indicators, identify anomalies, and proactively support continuous optimization initiatives.
• Serve as the point of contact for ad networks—building strong relationships, resolving issues, and driving opportunities for growth.
• Leverage SQL and data visualization tools to explore user behavior, evaluate ad placements, and uncover revenue trends.

Requirements

Qualifications:

• Minimum 3 years of experience in ad monetization strategy, analytics, or operations— within the mobile gaming industry.
• Proven background in managing ad monetization performance and communicating with ad network partners.
• Advanced analytical skills with the ability to interpret data and deliver strategic insights.
• Familiarity with additional BI tools is a plus.
• Strong interpersonal and communication skills for effective collaboration across internal teams and external stakeholders.
• Understanding of the hybrid-casual gaming space is a significant advantage.

Why Join CrazyLabs?

• Join a top-tier mobile gaming company with a track record of global hits and innovation.
• Work alongside a high-performing, cross-functional team across product, monetization, and data.
• Take ownership of monetization initiatives and help shape key revenue strategies.
• Enjoy the flexibility of a remote role with autonomy, impact, and growth opportunities.