Analytics Manager

Publicis Groupe is seeking an Analytics Manager for Starcom in Singapore. This hybrid role involves working with internal teams to understand digital marketing analytics needs, translating them into requirements, and delivering actionable solutions. The manager will oversee performance reporting, provide optimization recommendations, and develop visualizations and dashboards for clients, focusing on digital media performance measurement, data strategy, and audience targeting.

Must Have

• Work with internal stakeholders/teams to understand digital marketing analytics & insights needs
• Translate these needs into analytical requirements and deliver actionable solutions
• Oversee delivery and quality of performance reporting across digital channels/clients
• Provide impactful optimization recommendations
• Define and develop actionable visualizations and dashboards for internal and external clients
• Extract, transform and model data across various data sources
• Identify audience targeting opportunities using a mix of adtech and martech tools
• Set up a test & learn framework, develop hypotheses with teams/clients and oversee test implementation & measurement
• 5-7 years of relevant experience using analytical methodologies to solve business, marketing and media challenges
• Degree in marketing, statistics or related quantitative field
• Working knowledge in a statistical programming language (such as R or Python)
• Understanding of relational databases and high proficiency in using data querying tools (such as SQL)
• Understanding of digital media channels (such as programmatic, search, social)
• Experience designing and measuring media- and audience based tests using test & control, A/B testing or multivariate testing approaches
• Working experience with visualization platforms such as Tableau, Microsoft PowerBI or Datorama

Good to Have

• Hands-on experience in Google Analytics and/or Adobe Analytics
• Experience in using adtech & martech solutions such as demand side platforms (DSPs) or data management platforms (DMPs)

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Responsibilities

• Work with internal stakeholders/teams to understand digital marketing analytics & insights needs, translate these needs into analytical requirements and deliver actionable solutions
• Support thought leadership around digital media performance measurement & optimization, data strategy and targeting (1st, 2nd and 3rd party data) and media analytics capabilities
• Oversee delivery and quality of performance reporting across digital channels/ clients and provide impactful optimization recommendations
• Support development of client-facing presentations demonstrating the value of digital media buying within the path to conversion
• Define and develop actionable visualizations and dashboards for internal and external clients
• Extract, transform and model data across various data sources (such as ad servers, digital buying platforms, data management platforms) to help inform programmatic strategy and tactics
• Identify audience targeting opportunities using a mix of adtech and martech tools
• Set up a test & learn framework, develop hypotheses with teams/ clients and oversee test implementation & measurement
• Identify and drive initiatives to help improve internal workflows and processes

Qualifications

• 5-7 years of relevant experience using analytical methodologies to solve business, marketing and media challenges
• Degree in marketing, statistics or related quantitative field
• Working knowledge in a statistical programming language (such as R or Python)
• Hands-on experience in Google Analytics and/or Adobe Analytics will be a plus
• Understanding of relational databases and high proficiency in using data querying tools (such as SQL)
• Understanding of digital media channels (such as programmatic, search, social)
• Experience in using adtech & martech solutions such as demand side platforms (DSPs) or data management platforms (DMPs) is highly desirable
• Experience designing and measuring media- and audience based tests using test & control, A/B testing or multivariate testing approaches
• Working experience with visualization platforms such as Tableau, Microsoft PowerBI or Datorama
• Comfortable and curious in a strongly hypothesis led environment