1. G2M Strategy Development

• Analyze China’s gaming market trends, competitor dynamics, and user behavior for assigned overseas games (primarily PC titles), and develop end-to-end market entry strategies (pricing, launch timeline, channel selection, etc.).
• Design integrated marketing plans tailored for China (including UA strategies, social media operations, community management, and IP collaborations), oversee execution, and track performance.
• Provide localization recommendations (e.g., cultural adaptation, policy compliance) to align with Chinese player preferences and regulatory requirements.

2. Partnership Management

• Engage with local publishers, distributors, ad platforms, KOLs/KOCs, and third-party vendors (e.g., localization services) to establish long-term partnerships.
• Support portfolio companies in contract negotiations, optimizing pricing, revenue-sharing models, etc.
• Strictly adhere to Tencent’s internal procurement and risk control policies.

3. Regulatory & Compliance Support

• Collaborate with internal teams to interpret China’s latest gaming regulations (licensing, content review, minor protection laws), guide compliance adjustments, prepare documentation, and develop contingency plans for potential risks.

• Experience: 8+ years in China game market/publishing, with 3+ years focused on launching overseas PC games in China (0-to-1 market entry expertise required).
• Track Record: Successfully led the China launch of ≥2 games from global studios
• Network: In-depth knowledge of China’s key gaming channels, media, influencers, and vendors; ability to fast-track partnerships.
• Language/Culture: Fluent in English and Mandarin (daily teamwork with domestic and global teams); strong intercultural coordination skills.
• Education: Bachelor’s degree or higher; global study/work experience preferred.
• Soft Skills: Resilience, self-motivation, market acuity, and exceptional communication. Passion for gaming (avid gamer preferred).