Commercial Analyst, North America

Two Circles is a Sports & Entertainment Marketing business seeking a Commercial Analyst for North America. This role is integral to the Rights Management team, focusing on servicing sponsorship requirements for top-tier sports teams and rights holders. The analyst will identify brand prospects, conduct company research for sales, and support business development efforts by uncovering insights and assisting in pitch material development. The position requires a passion for data, proficiency in Excel, and strong communication skills.

Must Have

• Identify brand prospects for sponsorship outreach through insights and data.
• Conduct company research for sales process to uncover impactful insights.
• Perform primary and secondary research surrounding specific brands or categories.
• Support Commercial Strategy Lead to identify potential rightsholders.
• Research to uncover details and key insights for business development opportunities.
• Assist in the development of pitch materials through relevant insights.
• Relevant experience within the sports, entertainment, or media industry.
• Proficiency in Excel and basic financial modelling skills.
• Team player with great written and verbal communication skills.
• Self-starting attitude, adaptable, and a problem-solver.
• Excellent time management, organizational skills, and attention to detail.

Good to Have

• Passion for numbers and/or data, and identifying trends, stories and insights through data
• Eagerness to join an entrepreneurial organization where every working day is different

Perks & Benefits

• Honesty
• Integrity
• Opportunity for rapid career progression

We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.

Our Rights Management division acts as a commercial sales resource for iconic sports and entertainment brands globally. A pioneering rights-sales capability, successfully marketing the unique emotion of sport and intersection with data to drive commercial results for rights-owners and record impact for brands.

We have led and closed over $1.5bn in sponsorship rights for some of the world's biggest sports properties, including recent record-breaking deals for UEFA Women’s Football, Arsenal Football Club, Mercedes F1 and many more.

We aim to optimize revenues for our clients while allowing each to avoid the long-term fixed costs associated with maintenance of large in-house sales teams. We are focused on solving problems and not selling assets, and we are ambitiously expanding our clients, geographies and our sales team.

ROLE RESPONSIBILITIES

The Commercial Analyst, North America will work as part of the Research and Insights function of the Rights Management team and play an integral role in North America to service the sponsorship requirements of top tier sports teams and rights holders. Central to these responsibilities will be collaboration with all departments (sales, strategy, operations, and design) to identify brand targets for sponsorship, assist in development of sales materials, support business development efforts and maximize efficiencies and output.

The primary responsibilities of the commercial analyst include:

Commercial Sales (80%)

• Responsible for identifying brand prospects for sponsorship outreach through an insights and data led approach.
• Company research specific to the sales process to uncover impactful insights that will aid the commercial sales lead in structuring a successful conversation or meeting about the partnership opportunity.
• Primary and secondary research surrounding specific brands or categories as part of sales process.

Business Development (20%)

• Supporting Commercial Strategy Lead to identify potential rightsholders for engagement about Two Circles service offerings.
• Research to uncover details and key insights around business development opportunities as part of discovery process.
• Assisting in the development of pitch materials through relevant insights specific to the new business opportunity.

WHAT WE’RE LOOKING FOR

There’s no set profile for a Commercial Analyst, and we welcome applications from people with a wide range of backgrounds and experiences:

• Relevant experience within the sports, entertainment, media industry or a similar field (applicable internship or professional experience).
• Passion for numbers and/or data, and identifying trends, stories and insights through data.
• Proficiency in Excel and basic financial modelling skills.
• Team player, with great written and verbal communication skills.
• Self-starting attitude, adaptable, and a problem-solver.
• Eagerness to join an entrepreneurial organization where every working day is different.
• Excellent time management, organizational skills, and attention to detail.

Beyond the above, we are recruiting for energy, values, and commitment – both to Two Circles and to your career. In return, we can offer honesty, integrity, and the chance to progress in the organization as quickly as you develop within it.