Ecommerce Director

Company description

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At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

The transformation you will experience:

The purpose of the role is to oversee the growing marketplace ecommerce offering at Zenith across Australia and New Zealand. This role is accountable for the strategy and implementation of ecommerce initiatives on platforms/marketplaces such as Amazon, eBay, Citrus, Facebook, and Google. The role involves management of both ecommerce content and media initiatives for Zenith/Groupe clients.

Reporting to the National Head of Digital & Data, the role exists to accelerate the growth of ecommerce business. This role will have an opportunity to develop the offering and work across global hubs on best practice implementation of content and media strategies in marketplace ecommerce. There is tremendous opportunity of growth in the role with a hugely exciting and rapidly growing team

Your scope will include:

• Create and implement effective ecommerce campaigns across platforms/marketplaces (specifically Amazon, Google, Facebook, eBay, Citrus) that deliver high-quality results.
• Develop audits, scorecards and use data to identify optimisation opportunities, including keyword research, budgeting and make recommendations regarding media and advertising opportunities.
• Develop audits, scorecards and use research and data to improve brand presence, SEO/REO (including detail page optimisation) across ecommerce marketplaces.
• Oversee Seller/Vendor Central operations, such as account health checks, pricing strategy recommendations and product reviews analysis.
• Remain across ecommerce industry trends, compile data into client-facing collateral and use the information to adapt existing campaign strategies relevant to each brand.
• Participate in new business opportunities as they pertain to marketplace ecommerce – commercially and strategically.
• Experience merchandising/content optimisation on ecommerce marketplaces (highly regarded).
• Have an aptitude to multitask across different projects/brands with excellent time management experience.
• Desire to make the complex nature of product simple and easy to convey to our customers via the customer leads as well as directly to customers.
• Aptitude to think fast, be unhesitating and have a point of view.
• Willingness to challenge the status quo for the benefit of customers and our business.
• Is a self-starter and thrives in an environment which assists ‘intrapreneurialism’.
• Capable of influencing eCommerce focused new business pitches, working closely with other department spearheads to produce optimum in market proposals.
• Comfortable presenting to equivalent level on client side (Marketing Director and above).
• You are the team director and need to relay direction in a clear, comprehensible way. You must have good Emotional Intelligence and judgement on when and how to
• Aptitude to inspire people at all levels and create relationships with other craft spearheads is essential.

What type of person will be successful in this role:

• Currently in a similar role in Performance Media/eCommerce working across paid search or an excellent grasp of Performance Media (planning and buying)
• Experience conducting performance campaigns on ecommerce marketplaces (e.g. Amazon, Citrus, eBay, Facebook), utilizing search/sponsored and DSPs advertising solutions.
• Passionate about data, analytics and reporting.
• Have excellent attention to detail including well developed written and oral communication experiences.
• Be self-motivated and results orientated.
• Strong team management and influential experience. Has proven abilities in mentoring, training and developing high performing teams.
• Can confidently present, and construct well-substantiated digital media strategies

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.

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