Global IP Brand Manager, NIKKE

2 Weeks ago • 5 Years +

Job Summary

Job Description

The Global IP Brand Manager for NIKKE will be responsible for planning and executing global IP brand marketing strategies. This includes collaborations, merchandise planning, and development of derivative content to expand the IP's reach. A strong understanding of the game and ability to cross-promote it with external IPs is crucial. The role requires strong creative content planning and aesthetic skills, collaborating with internal and external teams, and managing project timelines effectively to ensure impactful player engagement.
Must have:
  • Deep understanding of NIKKE IP
  • Strong aesthetic sense for 2D games
  • Excellent coordination and planning skills
  • 5+ years game market experience
  • Experience in IP collaborations and merchandise
  • Proficiency in English, Japanese, or Korean

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

About Level Infinite

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

Job Description

负责NIKKE全球IP品牌营销策划,包括全球IP品牌异业合作、IP周边品牌规划、IP衍生内容等能扩大 IP影响力的延伸性合作;

对游戏产品有较强的理解,能有效将游戏产品的特色与外部IP做跨界结合,并放大游戏产品自身的内容魅力;

有较强的创意内容策划和审美能力,能够制定明确内容标准并以此把控相应产出,保证内容的高品质视觉呈现,监控和评估效果并完成内容迭代;

负责与内外部团队协同合作,有很强的沟通推进能力,能有效把控项目的节奏,合理规划内容产出和传播节点,确保合作内容在玩家圈层的传播有效性;

岗位要求

1、对NIKKE的IP有充分的了解和热爱;

2、二次元重度用户,有大量的番剧观看经验,对于二次元游戏内容有良好的视觉审美能力;

3、协调和统筹能力教强,自驱力强,结果导向,开拓创新,有较强的抗压能力;

4、五年以上游戏市场经验,有地区IP联动资源及周边衍生品制作经验优先;

5、熟练掌握以下任一语言优先考虑:英语/日语/韩语。

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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