public relations

2 Months ago • All levels

About the job

Summary_{By Outscal}

Public Relations role at CRED focusing on building brand awareness and trust through compelling narratives. Strong experience in stakeholder management and storytelling required.

what is CRED?

CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behaviour.

CRED was born out of a need to bring back the focus on a long-lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behaviour to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.

here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner?

answer: you get something close to what we have at CRED; CRED just has it better.

here’s what will be in store for you at CRED once you join us.

what will you do?

earn trust for and cultivate understanding of CRED among external audiences by building a drumbeat of stories across media platforms
conceptualise, pitch, and secure these stories by working with internal stakeholders across talent, product, engineering, and design teams to identify interesting nuggets and connect them to form coherent and compelling narratives
build sustainable relationships with journalists, influencers, third-party organisations
demonstrate & model CRED values, offer context, and create regular opportunities for shared wins

you should apply if you:

possess experience in owning, delivering and shaping narratives in the long-term
have a demonstrated ability to build consensus among stakeholders with varied, often opposing, interests

how is life at CRED?

working at CRED would instantly make you realise one thing: you are working with the best talent around you. not just in the role, you occupy, but everywhere you go. talk to someone around you; most likely you will be talking to a singer, standup comic, artist, writer, athlete, maybe a magician. at CRED people always have talent up their sleeves. with the right company, even conversations can be rejuvenating. at CRED, we guarantee good company.

hard truths: pushing oneself comes with the role. and we realise pushing oneself is hard work. this is why CRED is in the continuous process of building an environment that helps the team rejuvenate itself: included but not limited to a stacked, in-house pantry, with lunch and dinner provided for all the team members, paid sick leaves and comprehensive health insurance.

to make things smoother and to make sure you spend time and energy only on the most important things, CRED strives to make every process transparent: there are no work timings because we do not believe in archaic methods of calculating productivity, your work should speak for you. there are no job designations because you will be expected to hold down roles that cannot be described in one word.

there are many more such eccentricities that make CRED what it is but that’s for one to discover. if you feel at home reading this, get in touch

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About The Company

Cred

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Cred is a decentralized global lending platform that facilitates open access to credit anywhere and anytime. Founded by former PayPal financial technology veterans, Cred’s mission is to harness the power of blockchain to allow everyone to benefit from low-cost credit products. Cred brings together a diverse team of entrepreneurial leaders, machine learning, and blockchain technology.