Sales Manager - Villa della Pergola

Villa della Pergola, a historic residence in Alassio, Italy, is a luxury Relais & Châteaux hotel with 19 unique rooms, a botanical garden, and a SPA. The property is expanding and seeks a Sales Manager to drive commercial development and market positioning. The role involves defining sales plans, analyzing markets, developing partnerships, implementing marketing strategies, coordinating promotions, attending industry events, and supporting experiential packages. The ideal candidate will have 3-5 years of luxury hospitality sales experience, strong market knowledge, excellent communication, and proficiency in English and sales tools.

Must Have

• Define and implement the commercial and sales plan in agreement with management.
• Analyze target markets, identifying new segments, partners, and business opportunities (individual, corporate, leisure, events).
• Develop collaborations with affiliated brands, industry operators, travel agencies, and high-end tour operators.
• Devise and implement marketing and brand promotion strategies.
• Coordinate commercial promotion and communication activities, online and offline, in synergy with the property.
• Participate in national and international trade fairs, workshops, and industry events, representing Villa della Pergola and Relais & Châteaux values.
• Support the development of campaigns, offers, and experiential packages in line with the Maison's philosophy.
• Draft periodic reports and propose corrective actions and growth strategies.
• At least 3-5 years of experience in sales/commercial roles, preferably in the luxury hotel sector or experiential tourism.
• In-depth knowledge of luxury hospitality market dynamics and distribution channels.
• Excellent relational, negotiation, and representation skills.
• Proficiency in English (spoken and written).
• Good knowledge of CRM tools, channel management, and revenue analysis.
• Proactive attitude, flexibility, strategic vision, and strong results orientation.
• Sensitivity to service excellence, authenticity, and Relais & Châteaux values.

Perks & Benefits

• Permanent contract opportunity with salary commensurate with experience.
• Board and lodging opportunity.

Company Description

In Alassio, which in the early twentieth century the composer Edward Elgar exalted in the famous symphony In the South of Alassio, and which the writer Cecil Roberts praised in his Portal to Paradise, lies Villa della Pergola, a realm of nature, taste, and charm.

Villa della Pergola Relais et Châteaux, is a historic residence immersed in a lush and famous botanical garden. A Luxury Hotel that offers its guests 19 rooms located in different buildings of the resort: the Villa, the Villino, Casa del Sole, and Casa Wisteria.

The rooms, mostly with sea views, are unique and all different in style, atmosphere, color tones, and furnishings; each room is dedicated to the numerous personalities who in the past stayed at Villa della Pergola and were part of the English colony in Alassio. Refined collections of watercolors, Victorian and Edwardian paintings, memorabilia, and antique furniture will make you relive the fine taste and fin de siècle atmospheres. A place where history, luxury, and nature merge. A place of peace and serenity, a few steps from the Riviera. Regenerate yourself at Casa Nirvana, the SPA with a unique view of the Bay of Alassio, where every element is designed for a different moment of pure well-being, in an environment where comfort and nature blend harmoniously.

An area dedicated to beauty & wellness, where you can relax with a wide choice of massages and beauty treatments, gym, and relaxation area. The panoramic infinity pool, a suggestive infinity pool overlooking the bay, will be your dream location for precious moments of serenity.

We are proud to be one of the 580 members of Relais & Châteaux, an association of worldwide independent hotel and restaurant owners.

Job Description

The property is currently experiencing a period of profitable evolution and expansion, and is looking for a Sales Manager capable of actively contributing to commercial development and market positioning, in close collaboration with the General Management.

Main responsibilities:

• Define and implement, in agreement with the Management, the commercial and sales plan of the structure.
• Analyze target markets, identifying new segments, partners, and business opportunities (individual, corporate, leisure, events).
• Develop collaborations with affiliated brands, industry operators, travel agencies, and high-end tour operators.
• Devise and implement marketing and brand promotion strategies.
• Coordinate commercial promotion and communication activities, online and offline, in synergy with the property.
• Participate in national and international trade fairs, workshops, and industry events, representing Villa della Pergola and Relais & Châteaux values.
• Support the development of campaigns, offers, and experiential packages in line with the Maison's philosophy.
• Draft periodic reports and propose corrective actions and growth strategies.

Qualifications

• At least 3-5 years of experience in sales/commercial roles, preferably in the luxury hotel sector or experiential tourism.
• In-depth knowledge of luxury hospitality market dynamics and distribution channels.
• Excellent relational, negotiation, and representation skills.
• Proficiency in English (spoken and written);
• Good knowledge of CRM tools, channel management, and revenue analysis.
• Proactive attitude, flexibility, strategic vision, and strong results orientation.
• Sensitivity to service excellence, authenticity, and Relais & Châteaux values.

Additional Information

We offer:

Opportunity for permanent employment with remuneration commensurate with the experience of the chosen resource.

Opportunity for board and lodging

This announcement is addressed to both sexes, pursuant to laws 903/77 and 125/91, and to people of all ages and all nationalities, pursuant to legislative decrees 215/03 and 216/03.

Please send your CV complete with photograph and authorization to process personal data in accordance with EU Regulation no. 2016/679 – GDPR and will be used exclusively for the current selection. The job offer refers to both sexes according to the provisions of laws 903/77 and 125/91. Applications that do not meet the required requirements will not be considered.