Senior CRM Executive

Rank Interactive, the digital arm of the Rank Group plc, stands as a leading global digital gaming company fuelled by top-tier talent and technology. Recognised through iconic brands, our products and our people, we bring entertainment to millions of people worldwide on various devices daily.

Operating with a multi-branded strategy, we offer online entertainment, bingo and slot gaming, along with a social gaming mobile experience, using a mix of proprietary and licensed software.

With offices in the UK, Gibraltar, Mauritius & South Africa and being part of a group with approximately 8,000 employees globally; we unite people and entertainment across diverse digital channels.

Joining our high-performing and inclusive culture, you'll instantly become part of a team supporting our customer-facing initiatives.

Are you passionate about CRM, and ready to lead impactful campaigns that make a difference? Join us as a Senior CRM Executive and help shape our customer journey! This role is perfect for someone proactive and data-driven, ready to build, execute, and optimize multi-channel campaigns that engage and retain our audience across email, SMS, push notifications, social, and direct mail. You’ll be collaborating closely with the CRM Manager and regional marketing teams, driving our CRM strategy forward to keep the customer at the heart of everything we do.

Responsibilities:

• Campaign Execution: Build, implement, and execute engaging Email, SMS, Inbox Message, Push Notification, Facebook, and Direct Mail campaigns.
• Automated Journeys: Develop and manage lifecycle communication flows, like welcome, decliner, birthday, and reactivation journeys.
• Testing & Optimization: Create a structured test-and-learn approach for continuous campaign improvements—testing offers, creative styles, segmentation, and more.
• Customer Journey Mapping: Map and document automated customer journeys, ensuring a seamless and engaging experience.
• Quality Assurance: Maintain high standards in communications by adhering to QA processes and A/B testing ideas.
• Performance Analysis: Assess and report weekly on campaign performance in Power BI and Adobe Campaign, leveraging insights for ongoing optimization.
• Data-Driven Decisions: Use customer data to personalize communications, monitoring customer behavior to improve targeting and relevance.
• Insightful Reporting: Conduct analysis on target vs. control groups to produce actionable reports demonstrating commercial impact.
• Collaboration & Strategy: Work with Planning Managers and Marketing teams to develop automation strategies and enhance campaigns.
• Customer Focused: Keep the customer experience at the core of all communications, stay updated on CRM trends, and understand best practices to stand out from competitors.
• Tool Proficiency: Utilize Movable Ink, Taxi, Validity, and Litmus for robust campaign execution and testing across devices.

Why You Should Apply:

This role isn’t just about managing campaigns—it’s about making an impact. You’ll have hands-on experience with innovative CRM tools, a dynamic team environment, and the chance to continuously improve customer engagement. If you’re excited by data, strategy, and connecting with customers through smart CRM, this is the perfect opportunity to elevate your career. #LI-RB1, #LI-Onsite

What We’re Looking For:

• CRM & Tools: Experience with CRM, HTML basics, and tools like Taxi, Litmus, and Movable Ink.
• Gaming Insights: Understanding of gaming segmentation for targeted campaigns.
• Email & Adobe Campaign: B2C email experience, ideally with Adobe Campaign.
• Leadership: Inspires excitement, fosters team success.
• Stakeholder Savvy: Builds strong, tailored relationships.
• Data-Driven: Web analytics and UTM tracking knowledge is a plus.

Bring your CRM passion to a role that drives data-backed, engaging campaigns!

You’re probably wondering outside of a fun, exciting and varied role – what else do you get? You’ll get a fantastic salary combined with some leading benefits. Wellbeing@Rank is important to us too... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us.

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.