Trade marketing manager

The Trade Marketing Manager will implement comprehensive trade marketing strategies for specific product portfolios across online and offline channels. This role involves analyzing sales performance, market share, and consumer insights to identify growth opportunities and risks, and recommending strategic actions. The manager will drive omnichannel shopper activation, develop retail channel toolkits, execute shopper marketing campaigns, and collaborate with account managers, category management experts, and external agencies to optimize assets and budget utilization. They will also be responsible for analyzing performance, contributing to budget planning, and developing retail training.

Must Have

• Implement trade marketing strategies for online and offline channels.
• Analyze sales performance, market share, and consumer insights.
• Drive omnichannel shopper activation and superior presence plans.
• Support product listing with relevant content for partners.
• Collaborate with Account Managers and Category Management experts.
• Develop and execute shopper marketing campaigns, including retail media.
• Analyze trade marketing activity performance and track KPIs/ROI.
• Contribute to trade marketing plans and budgets.
• Identify opportunities to optimize trade marketing processes.
• Collaborate with global/local marketing teams and external agencies.
• Drive creation and deployment of trade/shopper marketing assets.
• Draft and deploy periodic retail training.
• Bachelor's/Master's Degree in Business Administration, Marketing or equivalent.
• Minimum 2 years experience in Event Management, Campaign Creation, Project Management, or Agency Handling (with Bachelor's).

Job Responsibilities:

• Implements comprehensive trade marketing strategies and plans tailored to specific product portfolios within designated regions, encompassing both online and offline channels, working under close supervision.

• Conducts in-depth analysis of sales performance, market share, and consumer insights to identify growth opportunities and potential risks, and proactively recommend strategic actions to maximize ROI.

• Handles the implementation of marketing plans into effective omnichannel shopper activation and superior presence plans, ensuring execution excellence by delivering tailored retail channel shopper toolkits and POS catalogs to relevant customers, in line with sales team strategies.

• Supports the listing of products in partners with relevant content for offline and online premises.

• Interacts closely with Account Managers and Category Management experts to continuously improve assets and budget utilization.

• Drives the development and execution of innovative shopper marketing campaigns and activations including retail media where applicable in collaboration with key retail partners, leveraging consumer insights and shopper behavior data.

• Analyzes the performance of trade marketing activities, leveraging tools and analytics platforms to track KPIs, evaluate ROI, and identify areas for optimization and improvement.

• Contributes insights and recommendations to the development of trade marketing plans and budgets, ensuring alignment with overall business objectives and market trends.

• Identifies and evaluates opportunities to optimize trade marketing processes and workflows, streamlining operations and enhancing efficiency across regions.

• Collaborates with broader global and local marketing team members to leverage best practices and share learnings, contributing to the continuous improvement and evolution of the trade marketing function within the organization.

• Collaborates with external omnichannel/shopper agencies in order to deploy Philips or Philips sub-brands Brand Experience Playbook per channel/ account specifics.

• Drives the creation and deployment of trade/shopper marketing assets, ensuring alignment with brand guidelines and regulatory requirements.

• Drafts periodic retail training based on objectives (NPI introduction, pre campaign mementos, shop floor people product training) and ensures deployment towards relevant audience.

Minimum required Education:

Bachelor's / Master's Degree in Business Administration, Marketing or equivalent.

Minimum required Experience:

Minimum 2 years of experience with Bachelor's in areas such as Event Management, Campaign Creation, Project Management, Agency Handling or equivalent OR no prior experience required with Master's Degree.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.

• Discover our rich and exciting history.

• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.