IEGG-Marketing Manager-UA买量方向(深圳)
Job Summary
Job Description
Marketing Manager focused on UA buy for games. 3+ years in games, 2+ years in UA buy, strong data analysis, successful case studies.
Must have:
- Game Industry
- UA Buy Experience
- Data Analysis
- Creative Strategy
Good to have:
- Cross-Departmental
- Team Collaboration
- Channel Rules
- Market Trends
Job Details
Responsibilities:
1.负责游戏产品发行中的买量工作，针对项目不同阶段、不同渠道、制定广告投放目标及策略，并跟进落地，为投放结果负责； 2.根据游戏卖点和不同渠道的特性，制定对玩家有吸引力的广告素材策略，并跟进落地； 3.根据投放数据，及时优化投放策略，迭代广告创意及素材方向，确保投放效率，并沉淀经验； 4.监测与调研竞品情报，保持对渠道规则，市场上的打法变化的敏感度，时刻优化策略。Requirements:
1.本科及以上学历，3年以上游戏行业经验，2年以上游戏买量经验，擅长把控创意和素材质量，有成功案例者优先； 2.熟悉主流投放平台的广告要求和用户习惯，对数据敏感，擅长数据分析者优先； 3.具备跨部门沟通和团队协作能力。Similar Jobs
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More
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