Market and User Researcher

8 Hours ago • All levels • $92,880 PA - $157,680 PA

Job Summary

Job Description

As the first LA-based User Researcher, this role involves leading full-cycle research for 2-3 pre-launch games at different development stages, with a primary focus on one game. Key responsibilities include conducting user research to enhance game design and UX, such as playtesting core loops, segmenting target audiences, validating product positioning, and analyzing UI/UX usability. The researcher will collaborate with design, narrative, and production teams to translate insights into actionable design improvements. This includes deconstructing game design systems, synthesizing player feedback, and maintaining a player-centric approach throughout development.
Must have:
  • Conduct user research to support game development
  • Playtesting core loops and mechanics
  • Target audience segmentation and persona development
  • UI/UX usability analysis
  • Proficiency in qualitative and quantitative research methods
Perks:
  • Sign on payment
  • Relocation package
  • Restricted stock units
  • Medical, financial, and/or other benefits

Job Details

Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

What the Role Entails

As our first LA-based User Researcher, you will:
Lead full-cycle research for 2-3 pre-launch games across varying dev stages. (You will mainly focus on one game, and occasionally assist in the user research of the other two games).

Key Responsibilities:
1)Conduct user research to support pre-launch game development, utilizing player feedback to enhance game design and UX, including but not limited to:
• Playtesting core loops and mechanics
• Target audience segmentation and persona development
• Product positioning and USP validation
• UI/UX usability analysis

2)Collaborate closely with cross-functional teams, such as design, narrative and production, to translate insights into actionable design improvements

Who We Look For

1)Industry Passion:
Demonstrated passion for gaming with a long-term commitment to advancing in the game industry.

2)Research-Driven Mindset:
Strong analytical orientation with a proven ability to:
• Deconstruct game design systems
• Synthesize player feedback into strategic recommendations
• Maintain a player-centric approach throughout development cycles

3)Methodological Expertise
Proficiency in both qualitative (e.g., ethnographic interviews, diary studies) and quantitative (e.g., telemetry analysis, survey design) research methods.
Proven experience collaborating closely with game development teams.

4)Market Specialization
Deep understanding of the North American gaming market, such as nuanced understanding of NA player behavior across genres.

Location State(s)

California

The base pay range for this position in the state(s) above is $92,880.0 to $157,680.0 per year. Actual pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign on payment, relocation package, and restricted stock units may be provided as part of the compensation package, as well as other medical, financial, and/or other benefits, dependent on the specific position offered.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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