Ads Monetization (MO)

At Sonat, the Ads Monetization position is responsible for operating and optimizing the advertising system in mobile games/apps to maximize revenue and player LTV, while ensuring user experience and closely coordinating with Product & UA teams.

Must Have

• Operate and optimize advertising systems in mobile games/apps to maximize revenue and player LTV.
• Ensure user experience and coordinate closely with Product & UA teams.
• Set up, operate mediation systems, and configure ad networks like AdMob, AppLovin, Unity Ads, ironSource.
• Manage and optimize ad bids by geo, user segment, and game title.
• Monitor and analyze monetization metrics: eCPM, ARPDAU, Fill Rate, Impressions, Revenue by segment.
• Analyze data and propose ad optimization strategies to improve revenue efficiency and product sustainability.
• Work directly with Ad Network representatives for negotiation, issue resolution, and policy updates.
• Coordinate with Product and UA teams to optimize player LTV, balancing growth and experience.
• Design, implement, and monitor A/B Tests related to advertising (format, frequency, placement).
• Optimize Lifetime Value (LTV) of players to support UA in scaling business effectively.
• Measure the impact of advertising on LTV, retention, and player experience.
• Ensure ad formats (Rewarded, Interstitial, Banner, Native) are implemented reasonably, without negatively affecting UX.
• Check and evaluate the quality, content, and suitability of ads for each game title.
• Monitor, detect, and handle policy violations of Google, AppLovin, Unity, and other ad networks.
• Propose adjustments to ensure applications always comply with Store and Ad Network guidelines.
• University degree in Business, Marketing, Business Administration, Economics or related fields.
• At least 6 months of experience in a similar position in mobile game or mobile app.
• Foundational knowledge of advertising models in mobile games/apps.
• Basic understanding of mediation, waterfall, header bidding and their operation.
• Understand core game/app metrics: LTV, ARPU, Retention.
• Knowledge of common ad networks in the mobile game/app industry.
• Proficient in English (4 skills).
• Data analysis skills, understanding and evaluating monetization metrics.
• Ability to use data analysis tools for work.
• Skills in working with external partners and coordinating with internal departments.
• Skills in setting up and monitoring A/B Testing, evaluating effectiveness through data.
• Ability to work independently and effectively in a team.
• Passion for Marketing, especially Digital Marketing and mobile games.
• Progressive mindset, proactive learning, ready to update new knowledge.
• High sense of responsibility, not afraid to solve problems.
• Cooperative spirit, good teamwork with multiple departments.
• Meticulous, careful, and responsible in work.
• Desire for long-term commitment and development with the company.

Good to Have

• Experience in basic monetization system setup on mediation platforms is a plus.

Perks & Benefits

• 100% salary during probation.
• Salary review twice a year.
• Performance-based income.
• Lunch allowance: 1,000,000 VND/month.
• Opportunities to expand and enhance professional knowledge and skills.
• Real-world experience in ongoing global projects.
• Clear personalized career development path.
• Dynamic, professional international work environment.
• 100% daily life care benefits.
• Company pays full insurance as per law (Social, Health, Unemployment).
• Free periodic general health check-ups at hospitals: Hong Ngoc, Thu Cuc, Vinmec.
• Flexible health policy.
• Wedding/funeral benefits, holiday/Tet gifts and other welfare benefits.
• Bonuses for New Year, March 8, April 30-May 1, Mid-Autumn, mid-year, September 2, October 20, Christmas.
• Continuous, unlimited performance-based profit sharing.
• Work Monday to Friday.
• Morning work hours: 8:30 - 12:00.
• Afternoon work hours: 13:00 - 18:00.
• Afternoon break: 15:00 - 15:30.

Job Description

At Sonat, Ads Monetization is a position responsible for operating and optimizing the advertising system in mobile games/apps to maximize revenue and player LTV, while ensuring user experience and closely coordinating with Product & UA.

###### 1. BENEFITS

INCOME

• Salary: Up to 18M
• 100% salary during probation, salary review twice a year according to company regulations
• Income based on work results and performance
• Lunch allowance: 1,000,000 VND/month

DEVELOPMENT OPPORTUNITIES

• Expand and enhance professional knowledge and skills
• Gain real-world experience in ongoing global projects
• Clear personalized career development path

WORK ENVIRONMENT

• Experience a dynamic, professional international environment
• Enjoy 100% daily life care benefits

WELFARE POLICIES

• The company pays full insurance as required by law (Social Insurance, Health Insurance, Unemployment Insurance, etc.)
• Free periodic general health check-ups at hospitals: Hong Ngoc, Thu Cuc, Vinmec.
• Flexible health policy.
• Wedding/funeral benefits, holiday/Tet gifts and other welfare benefits.
• Bonuses for New Year, March 8, April 30-May 1, Mid-Autumn, mid-year, September 2, October 20, Christmas.
• Continuous, unlimited performance-based profit sharing.

WORKING HOURS

• Work from Monday - Friday. Off Saturday, Sunday
• Morning: 8:30 - 12:00 | Afternoon: 13:00 - 18:00
• Afternoon break 15:00 - 15:30

###### 2. JOB DESCRIPTION

Set up and operate advertising system

• Set up and operate mediation systems and configure ad networks such as AdMob, AppLovin, Unity Ads, ironSource, etc.
• Manage and optimize ad bids by geo, user segment, and game title.

Analyze and optimize revenue

• Monitor and analyze monetization metrics: eCPM, ARPDAU, Fill Rate, Impressions, Revenue by segment.
• Analyze data and propose ad optimization strategies to improve revenue efficiency and product sustainability.

Cross-departmental connection and coordination

• Work directly with Ad Network representatives to discuss, negotiate, troubleshoot, and update new policies.
• Coordinate closely with Product and UA teams to optimize player LTV, balancing growth and experience.

Optimize LTV through A/B Testing

• Design, implement, and monitor A/B Tests related to advertising (format, frequency, placement…).
• Optimize Lifetime Value (LTV) of players to support UA in scaling business effectively.
• Measure the impact of advertising on LTV, retention, and player experience.

Control ad quality

• Ensure ad formats (Rewarded, Interstitial, Banner, Native) are implemented reasonably, without negatively affecting UX.
• Check and evaluate the quality, content, and suitability of ads for each game title.

Comply with policies and regulations

• Monitor, detect, and handle policy violations of Google, AppLovin, Unity, and other ad networks (content, abnormal behavior…).
• Propose adjustments to ensure applications always comply with Store and Ad Network guidelines, limiting operational risks.

###### 3. REQUIREMENTS

Knowledge

• University degree in Business, Marketing, Business Administration, Economics or related fields.
• At least 6 months of experience in a similar position in mobile game or mobile app.
• Foundational knowledge of advertising models in mobile games/apps.
• Basic understanding of mediation, waterfall, header bidding and how these models operate.
• Understand core game/app metrics such as: LTV, ARPU, Retention, etc.
• Knowledge of common ad networks in the mobile game/app industry.
• Experience in basic monetization system setup on mediation platforms is a plus.

Skills

• Proficient in English (4 skills).
• Data analysis skills, understanding and evaluating monetization metrics.
• Ability to use data analysis tools for work.
• Skills in working with external partners and coordinating with internal departments.
• Skills in setting up and monitoring A/B Testing, evaluating effectiveness through data.
• Ability to work independently and effectively in a team.

Attitude

• Passion for Marketing, especially Digital Marketing and a desire to develop in the Mobile Game field.
• Progressive mindset, proactive learning, ready to update new knowledge.
• High sense of responsibility, not afraid to solve problems.
• Cooperative spirit, good teamwork with multiple departments.
• Meticulous, careful, and responsible in work.
• Desire for long-term commitment and development with the company.

###### 4. CONTACT

Talent Acquisition Department: 037 442 7589

Email: tuyendung@sonat.vn