Creative Material
Job Summary
Job Description
This role, titled "Creative Material," involves developing and optimizing advertising materials for online games. Responsibilities include: defining material direction for new projects, designing creative ad materials tailored to different games and markets, overseeing material production, improving CTR and CVR through data-driven optimization, and conducting market research on competitor ads. The ideal candidate has a Bachelor's degree, 3+ years of relevant experience, a passion for gaming, and proficiency in AI image and video tools. Experience with outsourcing is a plus.
Must have:
- 3+ years of advertising experience
- Passion for gaming & creative ideas
- Proficient in AI image/video tools
- Familiar with material production process
- Data-driven optimization skills
- Market research & analysis
- Develop & refine ad material strategies
Good to have:
- Experience in outsourcing
- Strong editing and design skills
Job Details
职位描述
岗位职责：
1、参与新项目素材方向制定，完善素材方案，并输出最终方案脚本；
2、参与线上项目的广告创意设计工作，根据不同游戏及市场的特点，提出有创意的广告素材方案；
3、跟进素材制作，保证成品质量；
4、负责提高广告素材的CTR、CVR等，以投放效果为导向，结合数据情况对投放素材进⾏不断优化设计提升；
5、对市场上的同类广告进行调研、分析，尝试不同的创意形式、参与制定创意策略。
能力要求：
1、本科以上学历，3年以上广告创意相关工作经验；
2、热爱游戏，个人游戏经历丰富，对玩法和广告创意有想法；
3、熟悉素材制作流程，在对接外包方面有一定的经验；
4、可以熟练使用AI图片和视频工具，有一定剪辑或者平面基础更佳。
岗位职责：
1、参与新项目素材方向制定，完善素材方案，并输出最终方案脚本；
2、参与线上项目的广告创意设计工作，根据不同游戏及市场的特点，提出有创意的广告素材方案；
3、跟进素材制作，保证成品质量；
4、负责提高广告素材的CTR、CVR等，以投放效果为导向，结合数据情况对投放素材进⾏不断优化设计提升；
5、对市场上的同类广告进行调研、分析，尝试不同的创意形式、参与制定创意策略。
能力要求：
1、本科以上学历，3年以上广告创意相关工作经验；
2、热爱游戏，个人游戏经历丰富，对玩法和广告创意有想法；
3、熟悉素材制作流程，在对接外包方面有一定的经验；
4、可以熟练使用AI图片和视频工具，有一定剪辑或者平面基础更佳。
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