CRM Associate (Salesforce)

2 Months ago • 1-2 Years • Account Management

Job Summary

Job Description

The CRM Associate (Salesforce) will be responsible for managing email marketing campaigns and user journeys for a growing pet nutrition company. This role involves executing day-to-day campaigns using Salesforce Marketing Cloud, developing personalized user journeys, and maintaining a campaign calendar. The associate will collaborate with creative teams to refine email content, conduct A/B tests to improve performance, and report on key performance indicators. The position also requires partnering with growth and product teams to launch experiments and continuously optimize CRM processes for better engagement and conversion. The ideal candidate has a proactive mindset, basic SQL knowledge, and a passion for pets.
Must have:
  • 1-2 years experience with Salesforce Marketing Cloud
  • Basic SQL knowledge for segmentation
  • Comfortable using Excel/Google Sheets for analysis
  • Organized and able to manage multiple projects
  • Strong communicator with analytical mindset
  • Self-starter in fast-paced environments
  • Dog lover
Good to have:
  • Experience with Figma, Photoshop or similar tools

Job Details

CRM Associate (Salesforce) 

Full-time, Remote (EST Time Zone)

The Role:
You’ll be working with a fast-growing, tech-driven pet nutrition company incubated within one of the world’s leading meal kit organizations. This brand combines the agility of a startup with the backing of a global enterprise and is on a mission to revolutionize the pet food industry.

As a CRM Associate, you will take ownership of email marketing campaigns and user journey management using Salesforce Marketing Cloud. You’ll collaborate with marketing, product, and creative teams to deliver effective, data-informed campaigns that drive customer engagement and retention.

This role is ideal for someone with a proactive mindset, basic SQL knowledge, and a passion for pets.

Responsibilities:

  • Execute day-to-day email campaigns using Salesforce Marketing Cloud across various customer segments.

  • Develop and manage user journeys to personalize communication at every touchpoint.

  • Maintain a calendar of campaign schedules and A/B testing plans.

  • Collaborate with creative teams to refine and enhance email content; rework visual assets when needed.

  • Run A/B tests on segmentation, offers, and content, and analyze results to improve performance.

  • Report on key KPIs and deliver actionable insights to stakeholders.

  • Partner with Growth and Product teams to launch experiments that drive performance.

  • Continuously optimize CRM processes for better engagement and conversion.

Requirements:

  • 1–2 years of hands-on experience with Salesforce Marketing Cloud, including user journey building.

  • Basic SQL knowledge for segmentation and campaign logic (mandatory).

  • Comfortable using Excel or Google Sheets to analyze performance (CAC, ROI, etc.).

  • Experience with Figma, Photoshop or similar tools is a strong plus.

  • Background in Marketing, Business, or Economics, with strong academic performance.

  • Organized and able to manage multiple projects at once.

  • Strong communicator with an analytical, creative, and solutions-oriented mindset.

  • A self-starter who thrives in fast-paced, collaborative environments.

  • Must be a dog lover and comfortable working in a brand centered on pet parents.

About Us:
At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to high-paying salaries, stable employment, and the chance to work with cutting-edge tech companies in Europe and the US.

As your employer, we match you with innovative clients for long-term placements that align with your skills and goals. Our mission is to break down geographical barriers and connect the world's best marketers with the most innovative companies through remote work.

If you're a talented marketer looking to take your career to the next level, The Global Talent Co. is your gateway to a bright future in the thriving tech industry. Join us in promoting remote work and unlocking the potential of global talent.

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