Customer Marketing Manager

2 Weeks ago • 3 Years +

Job Summary

Job Description

The Customer Marketing Manager will be responsible for creating impactful programs, memorable events, and experiences for customers. This role involves building strong relationships, creating memorable touchpoints, and showcasing customer stories. Key responsibilities include developing customer programs, managing customer events, and managing the customer reference program. The manager will also be involved in sourcing reviews for third-party review sites.
Must have:
  • 3+ years of customer marketing experience in B2B technology
  • High attention to detail
  • Experience planning events and managing customer advisory boards
  • Customer-first mindset
  • Examples of creative programs or events
  • A bias for action
  • A collaborative drive to succeed

Job Details

Customer Marketing Manager, NAM

 

Come join the leader in the data security market. More than 7,000+ customers trust Varonis to help them protect their most valuable data against cyberattacks.

 

We’re seeking a Customer Marketing Manager to create impactful programs and premium, memorable events and experiences for our customers. In this role, you will build one-on-one relationships with customers, create memorable touchpoints along their customer journey, and help showcase their stories.

 

What You’ll Do:

  • Build strong customer relationships and identify strong customer advocates to showcase in marketing initiatives (videos, webinars, etc.)
  • Own the strategy and execution of customer events and experiences, ensuring they are premium and memorable
  • Develop customer programs that enhance the customer journey, from initial sign-up to interactions with the Incident Response team and more
  • Manage and execute customer marketing programs such as customer advisory boards, user groups, or customer panels
  • Manage the customer reference program, including sales communications, regular reporting, and management of SPIFFs
  • Help source reviews for third-party review sites, such as Gartner Peer Insights 

What You’ll Need:

  • Experience: 3+ years of customer marketing in B2B technology, preferably in cybersecurity
  • Incredibly high attention to detail
  • Experience planning events and managing customer advisory boards
  • Customer-first mindset: A focus on customer experience
  • Examples of creative ideas, programs, or events that you’ve brought to life
  • A bias for action with a track record of taking projects from idea, to execution, to results
  • A collaborative drive to succeed

This position is remote with occasional travel to customer events.

#LIRemote

 

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