Digital Buying - extracurricular internship

11 Minutes ago • All levels
Digital Marketing

Job Description

Publicis Groupe, founded in 1926 by Marcel Bleustein-Blanchet, is the world's leading communication group. With over 1500 professionals across three offices in Italy (Milan, Turin, and Rome), the group serves as a strategic partner for client growth. It offers a wide range of integrated expertise and solutions in creativity, media, production, and business transformation. Publicis Groupe is currently looking for a Digital Buying - extracurricular intern to join its Buying team in the Milan office, contributing to media trading activities.
Must Have:
  • Understand the offerings of advertising agencies (formats, buying models, prices, volumes)
  • Develop relationships with editors and publishers alongside their supervisor
  • Collect new commercial offers, new formats, and channels
  • Support pricing negotiation
  • Support the definition of agreements with publishers
  • Support the buying team in achieving objectives
  • Analyze publishers' advertising spending
  • Analyze buying models in digital advertising campaigns
  • Analyze qualitative and quantitative KPIs in Digital Media campaigns
  • Analyze digital investments
  • Benchmarking and cost analysis
Perks:
  • Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
  • Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
  • Corporate Wellness: access to online training courses for your physical and psychological well-being.
  • Work From Home: 2 days a week.

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Company Description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the leading communication group in the world. Present in Italy with 3 offices (Milan, Turin and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients by offering a wide range of skills and integrated solutions in the different areas of creativity, media, production and business transformation.

Overview

Publicis Groupe is looking for a Digital Buying - extracurricular intern to be included in the Buying team at the Milan office.

Responsibilities

  • Understand the offerings of advertising agencies (formats, buying models, prices, volumes)
  • Develop relationships with editors and publishers alongside their supervisor
  • Collect new commercial offers, new formats, and channels
  • Support pricing negotiation
  • Support the definition of agreements with publishers
  • Support the buying team in achieving objectives
  • Analyze publishers' advertising spending
  • Analyze buying models in digital advertising campaigns
  • Analyze qualitative and quantitative KPIs in Digital Media campaigns
  • Analyze digital investments
  • Benchmarking and cost analysis

Qualifications

  • Academic background in Communication/Marketing/Media
  • Good knowledge of English B2 level
  • Good knowledge of Excel, PowerPoint and Word
  • Excellent teamwork skills
  • Aptitude for data analysis

Additional Information

What we offer:

  • Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
  • Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
  • Corporate Wellness: access to online training courses for your physical and psychological well-being.
  • Work From Home: 2 days a week.

Our Publicis Groupe motto "Viva La Différence".

We are committed to creating fair and inclusive experiences for all talents.

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