Digital Buying - extracurricular internship
Publicis Groupe
Job Summary
Publicis Groupe, founded in 1926 by Marcel Bleustein-Blanchet, is the world's leading communication group. With over 1500 professionals across three offices in Italy (Milan, Turin, and Rome), the group serves as a strategic partner for client growth. It offers a wide range of integrated expertise and solutions in creativity, media, production, and business transformation. Publicis Groupe is currently looking for a Digital Buying - extracurricular intern to join its Buying team in the Milan office, contributing to media trading activities.
Must Have
- Understand the offerings of advertising agencies (formats, buying models, prices, volumes)
- Develop relationships with editors and publishers alongside their supervisor
- Collect new commercial offers, new formats, and channels
- Support pricing negotiation
- Support the definition of agreements with publishers
- Support the buying team in achieving objectives
- Analyze publishers' advertising spending
- Analyze buying models in digital advertising campaigns
- Analyze qualitative and quantitative KPIs in Digital Media campaigns
- Analyze digital investments
- Benchmarking and cost analysis
Perks & Benefits
- Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
- Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
- Corporate Wellness: access to online training courses for your physical and psychological well-being.
- Work From Home: 2 days a week.
Job Description
Company Description
Publicis Groupe
Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is today the leading communication group in the world. Present in Italy with 3 offices (Milan, Turin and Rome) and over 1500 professionals, the group acts as a strategic partner for the growth of its clients by offering a wide range of skills and integrated solutions in the different areas of creativity, media, production and business transformation.
Overview
Publicis Groupe is looking for a Digital Buying - extracurricular intern to be included in the Buying team at the Milan office.
Responsibilities
- Understand the offerings of advertising agencies (formats, buying models, prices, volumes)
- Develop relationships with editors and publishers alongside their supervisor
- Collect new commercial offers, new formats, and channels
- Support pricing negotiation
- Support the definition of agreements with publishers
- Support the buying team in achieving objectives
- Analyze publishers' advertising spending
- Analyze buying models in digital advertising campaigns
- Analyze qualitative and quantitative KPIs in Digital Media campaigns
- Analyze digital investments
- Benchmarking and cost analysis
Qualifications
- Academic background in Communication/Marketing/Media
- Good knowledge of English B2 level
- Good knowledge of Excel, PowerPoint and Word
- Excellent teamwork skills
- Aptitude for data analysis
Additional Information
What we offer:
- Learning & Development: a tailor-made learning path, an individual and needs-based approach, always on!
- Corporate benefits: a platform dedicated to our people, full of offers, discounts and more.
- Corporate Wellness: access to online training courses for your physical and psychological well-being.
- Work From Home: 2 days a week.
Our Publicis Groupe motto "Viva La Différence".
We are committed to creating fair and inclusive experiences for all talents.
4 Skills Required For This Role
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