The TechCrunch, Director of Advertising Sales and Partnerships will drive innovation, deliver best-in-class multi-platform sales ideas that meet client needs, and leverage brand assets that align with the Yahoo property. They will serve as an overall relationship manager with the editorial leads to bring value to all constituencies.
They will maintain a strategic view over the team's portfolio to align and maximize the impact of solutions provided to key stakeholders. Additionally, they will partner with cross-functional teams to create larger partnership ideas for direct sponsorship.
A Little About the Role:
Responsibilities:
Lead a team of senior TechCrunch sellers
Identify and prioritize high-potential targets, ad categories and clients
Develop and lead a sales strategy to meet or exceed revenue targets through the sale of bespoke ad deals
Lead revenue reporting, forecasting and pipeline management
Collaborate closely with the product and marketing teams to ensure that bespoke ad deals are tailored to meet the client’s needs
Sales Positioning and Packaging
Shape and define the sales offerings in-market - creative ideation for partnerships
Serve as the connective tissue between sales and editorial to drive premium and programmatic ad sales and event sponsorships.
Responsible for guiding the development, positioning, and packaging of multi-platform marketing solutions for clients
Sales Strategy, Editorial Partnership, and Ad Product Development
Primary liaison between editorial and sales to develop new ideas and content offerings
Partner at times with premium packaging leads of a related Yahoo property to develop the GTM roadmap, including the high-level strategy for each deliverable
Partner with product team to shape and innovate roadmaps for commercial growth
Partner with consumer marketing and insights on audience segmentation and trade marketing
Develop existing and net new events for commercial growth
Collaborate with other operational teams and GM to drive commercial workstreams
A Little About You:
10+ years of sales experience in the advertising industry, with a focus on direct sales, digital news, and events
Subject matter expertise: deep knowledge of big and smaller tech clients, their customers, and the advertising landscape
Ability to adapt and thrive in an agile, build-phase environment
Deep knowledge of the tech, startup, and VC industry, including trends, challenges, and key players
Strong track record of success in meeting or exceeding sales targets
Proven ability to build and maintain strong client relationships
Ability to generate fresh leads and develop partnerships that drive revenue
#LI-KS2
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
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The compensation for this position ranges from $129,210.00 - $281,305.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
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