Director, Media Relations

2 Days ago • 7-10 Years

About the job

Summary_{By Outscal}

Warner Music Group seeks a Director, Media Relations to lead publicity efforts for ADA Label Services artists and the company brand. Must have strong media relationships, proven track record in managing artist publicity campaigns, and experience in artist development and storytelling.

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists’ impact and helping them build the career of their dreams.

ADA’s marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels - as well as cross-functional ADA and Warner teams - to bring artist campaigns life via publicity, fan engagement, commercial marketing, and beyond. ADA’s Director, Media Relations will drive press and communications strategy for the Label Services artist roster and company brand.

Your role:

ADA’s Director, Media Relations, will lead publicity efforts in the United States for a roster of artists and the company brand across digital, social, print, podcasts, and TV outlets. You will partner with artists, labels, and internal teams to define artist branding and messaging, marketing strategies, and media targets for album campaigns. You will leverage a personal network of media contacts and partner with independent publicity agencies to secure artist coverage and opportunities. You will also collaborate on corporate communications for ADA including signing announcements and trades features. To be successful in this role, you will have a well-rounded background in music publicity, creative problem-solving skills, and a deep understanding of consumer marketing and cultural trends.

Here you’ll get to:

Develop and execute tailored media campaigns for ADA Label Services artist releases across genres (eg. pop, alternative, hip-hop)
Expand and maintain a network of industry contacts including journalists, online content creators, editors of music publications and digital outlets, talent agencies, and organizations
Scope and establish tiered approach to artist communications strategy and publicity services
Work directly with artists, managers, and labels to define artist positioning and brand pillars
Collaborate with ADA digital team and label/product managers to brainstorm marketing campaigns and identify media + content collaboration targets
Drive development, organization, and circulation of key artist publicity assets (eg. photos, bio’s press releases)
Engage, onboard, and manage third-party indie publicity agencies
Coordinate executive and corporate press between ADA and WMG Corporate Communications
Collaborate with cross-functional teams on ADA brand marketing + events efforts
Coordinate and cover press events and appearances as requested, including photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc.

About you:

Have strong relationships with key media contacts and a knowledge and expertise in dealing with the media in all formats, including online content creators
Have a proven track record of managing and delivering on artist publicity campaigns
Have an existing network of third-party publicity and media agencies
Action oriented, hard-working and energetic
Have excellent verbal and written communication skills externally and internally
Stay up to date on digital media and consumer behavior trends
Have strong organizational skills
Ability to communicate effectively between label staff, artist management, and artists in varying and complex situations. Maintain composure under stressful situations
Team player and are able to lead media outreach on all designated projects large and small
Have strategic agility in terms of foreseeing trends and problems before they occur
Are familiar and able to work across different genres of music
Ability to manage campaign budgets and keep spend within budget range

We’d love it if you also had:

7+ years of experience within the music industry and within publicity
Experience and interest in artist development and storytelling
Experience managing budgets and third-party vendors
Bachelor's degree preferred

About us:

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$90,000 - $110,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

$90.0K - $110.0K/yr (Outscal est.)

$100.0K/yr avg.

New York, New York, United States

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About The Company

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