Global Influencer Marketing

3 Weeks ago • 1-3 Years • Marketing

About the job

Job Description

Youdao seeks a Global Influencer Marketing specialist to manage and grow their influencer marketing efforts, primarily focusing on gaming influencers on platforms like YouTube, Instagram, and TikTok. Responsibilities include identifying and evaluating influencers, negotiating collaborations, supporting KOL campaign management (script development, progress tracking, video translation, post-campaign analysis), and ensuring timely, high-quality deliverables. The ideal candidate possesses 1-3 years of experience in influencer marketing, familiarity with popular gaming titles (Minecraft, Roblox preferred), strong social media proficiency (especially international platforms), bilingual skills (English and Chinese), excellent communication and teamwork abilities, and a proactive work ethic.
Must have:
  • 1-3 years influencer marketing experience
  • Gaming influencer knowledge (Minecraft, Roblox)
  • Proficiency in international social media platforms
  • Bilingual (English & Chinese)
  • Excellent communication & teamwork

Youdao is a leading intelligent learning company under NetEase, dedicated to developing innovative, AI-driven educational products and services. With a mission to empower users through advanced learning technologies, Youdao offers a range of digital tools and platforms that support language learning, academic education, and professional development worldwide. Join us to make a meaningful impact in the evolving world of online education and learning solutions.

 

Responsibilities:

  • Utilize key overseas social media platforms, including YouTube, Instagram, TikTok, and others, to identify and evaluate gaming influencers based on advertiser requirements, focusing on high-quality accounts with strong content and engagement. Assist in negotiating collaboration pricing.
  • Support the management of KOL (Key Opinion Leader) marketing campaigns, participating in tasks such as script development, progress tracking, video translation, and post-campaign analysis.
  • Respond promptly to assignments, ensuring timely and high-quality delivery.

 

Required Qualifications:

  • 1-3 years within the influencer marketing space or equivalent experience
  • Familiarity with popular gaming titles (e.g., Minecraft, Roblox) is preferred.
  • Strong proficiency in various social media platforms, especially international ones.
  • Ability to work effectively in both English and Chinese, with strong reading and writing skills in both languages.
  • Excellent communication and teamwork skills, with a proactive approach to responding to tasks and feedback.

View Full Job Description

Add your resume

80%

Upload your resume, increase your shortlisting chances by 80%

About The Company

NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan.

We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint.

NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.

California, United States (Remote)

Thailand (On-Site)

California, United States (Remote)

United Kingdom (Remote)

United Kingdom (Hybrid)

Shinjuku City, Tokyo, Japan (On-Site)

Indonesia (On-Site)

Toronto, Ontario, Canada (On-Site)

Japan (On-Site)

View All Jobs

Get notified when new jobs are added by NetEase Games

Similar Jobs

Luxoft - Senior Angular JS Developer

Luxoft, United States (On-Site)

Blizzard Entertainment - Senior Animator – Temp (SFD / Cinematics)

Blizzard Entertainment, United States (Hybrid)

Intel Corporation - IT Systems Senior Director, Supply Chain

Intel Corporation, (Remote)

Zones - Team Lead - Service Desk

Zones, India (On-Site)

Rackspace Technology - GCP Cloud Engineer II - IN

Rackspace Technology, India (Hybrid)

Assystems - Ingénieur Automatisme EPR2 H/F

Assystems, France (On-Site)

Thatgamecompany - Senior Project Manager - Marketing

Thatgamecompany, United States (Remote)

Mattel  Inc  - Toy Store Marketing and Promotions Associate Manager

Mattel Inc , United States (On-Site)

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

OKX - Sales Manager, OKX Netherlands

OKX, Netherlands (On-Site)

Token Metrics - Crypto Quantitative Analyst (Slovakia- Remote)

Token Metrics, Slovakia (Remote)

Royal Cyber  Inc  - Product Manager

Royal Cyber Inc , India (On-Site)

Maliyo Games - Data Analyst

Maliyo Games, Nigeria (On-Site)

The Walt Disney Company - Assoc Quality Control Technician

The Walt Disney Company, United States (On-Site)

The Walt Disney Company - Sr Financial Analyst

The Walt Disney Company, United States (Hybrid)

Experian - Senior iOS Engineer

Experian, India (Hybrid)

Paytm - Brand Marketing

Paytm, India (On-Site)

Coupa Software - Lead Software Engineer - .Net

Coupa Software, India (On-Site)

Get notifed when new similar jobs are uploaded

Jobs in Canada

Logitech - Enterprise Account Manager

Logitech, Canada (Hybrid)

Matic Robots - iOS Engineer, Graphics and Rendering

Matic Robots, Canada (On-Site)

Monsters Aliens Robots Zombies - Senior Full Stack Developer

Monsters Aliens Robots Zombies, Canada (On-Site)

Electronic Arts - Technical Artist - Rigging

Electronic Arts, Canada (On-Site)

Warner Bros Discovery - Android Developer II

Warner Bros Discovery, Canada (On-Site)

Get notifed when new similar jobs are uploaded

Marketing Jobs

Milliman - Marketing Manager

Milliman, India (On-Site)

Mattel  Inc  - Brand Manager (Fixed-Term Temp Contract)

Mattel Inc , United Kingdom (On_site)

Eneba Games - Influencers Marketing Team Lead

Eneba Games, (Remote)

Blizzard Entertainment - Senior Manager, Mobile Performance Marketing | Irvine, CA

Blizzard Entertainment, United States (Hybrid)

Meta - Creative Marketing Analyst, Reality Labs

Meta, United States (On-Site)

Assystems - Superviseur de chantier H/F

Assystems, France (On-Site)

StockGro - Senior Brand Manager

StockGro, India (On-Site)

Assystems - Ingénieur Automatisme EPR2 H/F

Assystems, France (On-Site)

Activision - Seasonal Product Marketing Specialist

Activision, United States (On-Site)

Get notifed when new similar jobs are uploaded