Head of Onsite Ads (Retail Media)

In this role, you are responsible for building and further developing our onsite retail media business. You leverage our merchant base, product data, and strong reach to develop and scale a high-performing advertising product portfolio. As a central interface between Product, Sales, Data, and Marketing, you significantly contribute to the growth of our advertising business and set the strategic direction for all onsite formats. You actively shape idealo's market presence in the retail media ecosystem.

Must Have

• Several years of experience in Retail Media or Digital Advertising, ideally with a focus on Onsite or Sponsored Ads
• Proven expertise in building or scaling advertising products or business models
• Leadership experience, ideally in leading a team or department
• Strong strategic understanding and the ability to translate complex contexts into clear priorities and roadmaps
• Experience in collaborating with cross-functional teams (Product, Tech, Data, Sales, Marketing)
• Pronounced leadership competence, strong communication skills and the ability to inspire and engage stakeholders
• High analytical competence and a data-driven, solution-oriented working style
• Fluent German and English language skills

Perks & Benefits

• 30 days of vacation, with the option to 'buy' 15 additional days annually via salary conversion
• Personal development opportunities including idealo Learning Hub, eLearning (e.g., Udemy), coaching, mediation, and individual training budget
• Office in the heart of Berlin with free lunch, coffee, lemonade, and after-work beer
• Networking opportunities on a beautiful rooftop terrace with colleagues from our corporate group
• Free consultation and support for all life situations (professional, private, family, health, etc.) in cooperation with pme-Familienservice
• Job-Bike or Deutschlandticket for mobile and environmentally friendly commuting
• Fitness and sports options like Urban Sports or Gympass membership for personal needs
• Team and large company events to celebrate successes

Job Description

In this role, you are responsible for building and further developing our Onsite Retail Media business. You leverage our merchant base, product data, and strong reach to develop and scale a high-performing advertising product portfolio. As a central interface between Product, Sales, Data, and Marketing, you significantly contribute to the growth of our Advertising business and set the strategic direction for all Onsite formats. You actively shape the market presence in the Retail Media ecosystem.

Your Tasks

• Development and implementation of the strategy for the Onsite Retail Media business, including positioning and scaling approach
• Responsibility for the Onsite advertising portfolio (e.g., Sponsored Product Ads, Teaser Ads) including performance, pricing, and revenue
• Leading and developing a team within the Retail Media Onsite organization
• Ensuring data-driven optimization of campaigns, inventory, and user experience in close collaboration with Product & Tech
• Close partnership with Sales to define go-to-market strategies, packaging, pricing, and customer narratives
• Monitoring market trends, competitors, and Retail Media standards for continuous development of the offering

Requirements

What you bring

• Several years of experience in Retail Media or Digital Advertising, ideally with a focus on Onsite or Sponsored Ads
• Proven expertise in building or scaling advertising products or business models
• Leadership experience, ideally in leading a team or department
• Strong strategic understanding and the ability to translate complex contexts into clear priorities and roadmaps
• Experience in collaborating with cross-functional teams (Product, Tech, Data, Sales, Marketing)
• Pronounced leadership competence, strong communication skills and the ability to inspire and engage stakeholders
• High analytical competence and a data-driven, solution-oriented working style
• Fluent German and English language skills

What to expect at idealo

• Need a vacation? We offer you 30 days of vacation. Not enough? You can 'buy' 15 additional days each year via salary conversion.
• Want to further your education? We take your personal development goals seriously and offer you, in addition to our Learning Hub, eLearning options (e.g., Udemy), coaching & mediation, the opportunity to individually benefit from our training budget.
• And what about the office? Our office, in the heart of Berlin, offers not only the 'standard foosball table' but also excellent free lunch, as well as free coffee, lemonade, and after-work beer. You can network with colleagues from our corporate group on our beautiful rooftop terrace.
• Do you want support outside of work? We offer free consultation and support in all life situations (professional, private, family, health, etc.) in cooperation with the pme-Familienservice.
• Do you want to be mobile? With a Job-Bike or Deutschlandticket, no problem – and it's also environmentally friendly!
• Do you want to stay fit? We offer many different fitness and sports options, such as an Urban Sports or Gympass membership for your personal needs.
• And what else? Of course, successes must be celebrated! In addition to team events, you can also expect large company events where we spare no expense or effort.