Lead CRM Manager

Growe welcomes those who are excited to:

• Create, develop and optimize communication sequences (Email/SMS/Push/Outbound calls), as well as triggered sends and promo sends;

• Manage on-site communications;

• Generate and test hypotheses and approaches for general improvements of CRM communications;

• Work with the clients’ base: segmentation and analysis;

• Interpret data, analyze results, and develop solutions that showcase the impact and performance of lifecycle marketing programs;

• Manage client’s segmentation;

• Search and test new promo mechanics;

• Manage longitudinal and multi-variant testing across multiple audiences and launch experiments to identify the most effective offers to improve KPIs through the client’s lifecycle;

• Lead, inspire, evolve the CRM team to promote Brand expansion;

• Create tasks for the design and content team and maintain its readiness.

Essential professional experience:

• At least 3 years of experience as a CRM Manager;

• Strong experience with CRM tools;

• Understanding of the iGaming, Casino and Sports betting market and related KPIs;

• Proficiency in English (written and spoken);

• Team management experience will be a plus.

We appreciate if you have those personal features:

• Excellent verbal and written communication skills;

• Ability to work in a team and learn fast;

• Strategic mindset;

• Metric-oriented decision-making;

• Problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.