Overseas Brand Marketing - Shining Nikki

The primary responsibility is overseeing the release of Shining Nikki in regions like Europe, America, and Southeast Asia. This includes planning version strategies, creating brand materials, developing creative content, and organizing interactive events for overseas markets. The role requires the ability to devise standout creative campaign content that aligns with overall annual overseas market strategies, target audience insights, and the characteristics of key regions. A strong understanding of the product and user insights is crucial, along with the ability to effectively analyze product data to propose effective strategies. The role also involves planning communication topics and key moments related to the product content to ensure content rhythm and understanding within the player community.