Senior CRM Specialist

Craft:

Job Description:

Why Join Our Team?

At King, we are not just another gaming company. We are a world-class leader in the industry, known for our exceptionally popular and addictive games like Candy Crush Saga. As a Senior CRM Specialist, you will have the opportunity to work with a team of passionate individuals who are dedicated to creating flawless player experiences. You will play a crucial role in shaping our CRM strategies and driving customer engagement on a global scale. If you are ambitious, innovative, and thrive in a fast-paced environment, this is the perfect opportunity for you to make your mark and contribute to the success of our world-renowned games.

Responsibilities

CRM Expertise

• Develop and implement comprehensive CRM campaigns to achieve business goals
• Lead and manage large-scale CRM activations from concept to execution, ensuring seamless operation across all CRM channels (e.g. push notifications, in-app messages, emails)
• Develop, design, and implement multiple channel CRM campaigns across various platforms (such as email, SMS/WhatsApp, in-app, push, social media).
• Ensure that all CRM activities adhere to data protection regulations and other global compliance requirements.
• Keep yourself informed about industry trends, emerging technologies, and effective strategies to enhance campaign performance.

Analysis Expertise

• Analyze customer data to create targeted audience segments and personalized campaign content
• Understand how data can be effectively used within a CRM context
• Monitor and evaluate campaign performance, using data-driven insights to optimize and enhance future campaigns
• Use data and player insights to inform new and existing initiatives
• Analyze the performance of campaigns, report on important indicators like engagement, monetization, and reach, and offer valuable insights for ongoing enhancement.

Technical Expertise

• Use advanced CRM tools and technologies, with a focus on liquid scripting for dynamic content personalization.
• Identify and implement the right segmentation strategies to target players effectively
• Personalize communication based on player behaviors and lifecycle stages
• Become the expert in using Braze for both scheduled and automated CRM campaigns
• Familiarity with AI and machine learning principles

General Experience

• Collaboration: Work closely with various teams (Product teams, performance marketing, consumer marketing, marketing studio, external partners) to ensure alignment and successful execution of CRM strategies

Requirements

To be successful in this role, you should have the following qualifications:

• Bachelors degree in Marketing, Business, Communications, or a related field (equivalent experience considered; Masters degree preferred)
• Good level of experience in campaign planning and execution, with a proven track record of success
• In-depth knowledge of CRM processes, segmentation, and personalization techniques
• Proficiency in HTML and liquid scripting
• Excellent analytical skills, with the ability to interpret data and generate actionable insights
• Proficient in using CRM software and platforms, with knowledge of liquid scripting as a plus
• Creative individual with a strong focus on customer satisfaction
• Taking initiative, focusing on achieving goals, and paying attention to details
• Excellent communication and collaboration skills, with the ability to work effectively both independently and with cross-functional teams

Bonus Points

• Industry Experience: Experience in the mobile games industry or within a digital business with a substantial customer base
• International Experience: Ability to work in a diverse, international environment

Join Our Kingdom

Join us in a creative, meaningful, and collaborative environment where your ideas, energy, and expertise in CRM will be highly valued. Help us deliver engaging content, personalized interactions, and seamless experiences that resonate with players throughout their entire journey, enriching their gaming experience within Candy Crush Saga and beyond.

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.