Senior Researcher, Content Consumer Insights - Nonfiction

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

As the Content Consumer Insights team, we work closely with business partners to inspire creative decision-making by providing rich insights into genres, content opportunities, audiences, and evolving content tastes. We strive to understand the underlying needs, motivations, and emotions that drive love for our TV shows and movies so we can help Netflix continue to create stories that will excite members around the world. 

In this role, you will develop, execute, and socialize research on unscripted, reality, and documentary content - from high-level strategic studies to better understand audiences’ evolving viewing needs to working with individual shows and films at various stages of their life cycles. Show-focused work can include long-lead development research, audience screenings to help refine episodes during production, positioning studies to help promote our shows and films effectively in nuanced global markets, and strategic research to build & expand franchises. This is a high-impact role that will be crucial to helping our content inspire a long-lasting love of Netflix via best-in-class storytelling.

What you will do: 

• Own the relationship with key Content & Marketing executives and creators (with a focus on nonfiction, unscripted, reality, and documentary content) and establish a trusted, consultative partnership

• Identify & prioritize high-impact research opportunities and organize an insights program that will build a strong understanding of consumers' needs in nonfiction entertainment today to inform a variety of business decisions across content development, communications strategy, and product experience

• Develop innovative approaches to conducting research at each stage of the content lifecycle (e.g. development, production, post-release, etc.) 

• Provide insight that helps the marketing and communications teams decide how to best position Netflix series in the marketplace at a global scale

• Partner with other Consumer Insights researchers and cross-functional teams such as Series, Films, Data Science, Finance, Marketing, Product, and Social to identify business needs and develop research initiatives to support the series space 

About you:

• You have a minimum of 7+ years of hands-on research experience at a network/studio/streamer or market research agency; diverse experience across these areas is a plus

• You are well-versed in entertainment research, especially around content development and marketing strategy

• You are passionate about all types of content - especially a range of reality TV, nonfiction shows (from lifestyle to competition to docu-series and more), and have deep knowledge of cultural & content trends impacting the nonfiction & reality entertainment landscape (ideally globally)

• You have experience designing, planning, and executing research projects (qualitative and quantitative research methods) and owning them end-to-end

• You are an excellent collaborator; you build strong partnerships within your team and with stakeholders

• You are a strong communicator and have great storytelling skills with experience turning data into actionable insights and socializing across different departments (from content/creative to data scientist to high-level executive)

• You are an independent thinker who likes taking the initiative and approaches problem-solving with an innovative mindset; you focus on long-term solutions and making an impact at scale

• You have a master of prioritization and time management - both the big picture and in terms of your own time

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.