Senior Talent Branding Specialist

Cubic Transportation Systems (CTS) in India is seeking a Senior Talent Branding Specialist. This role involves positioning Cubic as an employer of choice in India by translating global employer value propositions into local narratives. The specialist will create compelling social, video, and digital content, manage recruitment marketing campaigns, and enhance Cubic's visibility at events, collaborating with global Communications, HR, and Talent Acquisition teams.

Must Have

• Act as the India lead for employer branding and recruitment marketing initiatives.
• Translate Cubic’s global EVP into local narratives that resonate with the Indian talent market.
• Write and design compelling social, video, and digital content.
• Plan and execute recruitment marketing and hiring campaigns across LinkedIn, events, and referral programs.
• Manage and grow Cubic India’s social presence, tracking engagement and optimizing campaigns.
• Partner closely with the Communications, TA, and HR teams globally.
• Measure campaign success and provide data-driven recommendations.
• Support employer branding activities at universities, hackathons, and tech events.
• 5–8 years of experience in employer branding, recruitment marketing, HR communications, or digital marketing.
• Proficiency in Canva, Figma, Adobe Creative Suite, or video-editing tools.
• Strong writing and content development skills.
• Proven ability to manage multiple projects and stakeholders.
• Comfort engaging with cross-functional teams and global partners.
• Ability to use data and insights to improve engagement and campaign outcomes.
• A team player who thrives in a creative, mission-driven culture.

Perks & Benefits

• Spirit of collaboration
• Inclusion
• Purpose-driven work
• Opportunity to combine creativity, strategy, and impact

Business Unit:

Cubic Corporation

Company Details:

When you join Cubic, you become part of a company that creates and delivers technology solutions in transportation to make people’s lives easier by simplifying their daily journeys, and defense capabilities to help promote mission success and safety for those who serve their nation. Led by our talented teams around the world, Cubic is committed to solving global issues through innovation and service to our customers and partners.

We have a top-tier portfolio of businesses, including Cubic Transportation Systems (CTS) and Cubic Defense (CD). Explore more on Cubic.com.

Job Details:

Who We Are

Cubic Transportation Systems (CTS) partners with cities and transit agencies around the world to transform the way people travel. From contactless payments and fare collection to intelligent transportation systems, we design, deliver, and manage technology that makes journeys safer, smarter, and more connected.

Cubic’s India operations are a key hub in our global innovation network — driving engineering excellence, software development, and business transformation. We’re scaling fast, and we’re looking for a creative storyteller who can help us showcase the people, culture, and purpose behind our growth.

What You’ll Do

As the Senior Talent Branding Specialist, you’ll help position Cubic as an employer of choice in India. You’ll partner with the Communications, HR, and Talent Acquisition teams to create visibility, tell authentic stories, and build campaigns that attract and inspire great talent.

In this role, you will:

• Employer Brand Enablement: Act as the India lead for employer branding and recruitment marketing initiatives — translating Cubic’s global EVP into local narratives that resonate with the Indian talent market.
• Creative Content & Storytelling: Write and design compelling social, video, and digital content that showcases Cubic’s people, projects, and culture.
• Campaign Management: Plan and execute recruitment marketing and hiring campaigns across LinkedIn, events, and referral programs.
• Social Media Ownership: Manage and grow Cubic India’s social presence, tracking engagement and optimizing campaigns to amplify reach on platforms like LinkedIn.
• Stakeholder Collaboration: Partner closely with the Communications, TA, and HR teams globally to ensure alignment and brand consistency.
• Performance Insights: Measure campaign success and provide data-driven recommendations for continuous improvement.
• Brand Activations: Support employer branding activities at universities, hackathons, and tech events, enhancing Cubic’s visibility across the ecosystem.

What You’ll Bring

• Experience: 5–8 years of experience in employer branding, recruitment marketing, HR communications, or digital marketing — preferably in a technology, product, or GCC environment.
• Creative Skills: Proficiency in Canva, Figma, Adobe Creative Suite, or video-editing tools (e.g., CapCut, Premiere Pro).
• Storytelling: Strong writing and content development skills with the ability to adapt tone across platforms.
• Project Management: Proven ability to manage multiple projects and stakeholders in a fast-paced, matrixed environment.
• Stakeholder Management: Comfort engaging with cross-functional teams and global partners.
• Analytical Mindset: Ability to use data and insights to improve engagement and campaign outcomes.
• Collaborative Approach: A team player who thrives in a creative, mission-driven culture.

Why Join Cubic

At Cubic, innovation begins with people. You’ll help craft how Cubic’s story is told across India — building a brand that reflects our spirit of collaboration, inclusion, and purpose. This is your opportunity to combine creativity, strategy, and impact in a role that sits at the intersection of technology, people, and storytelling.

Worker Type:

Employee

About Us

Cubic creates and delivers technology solutions in transportation that make people’s lives easier by simplifying their daily journeys, and defense capabilities that help promote mission success and safety for those who serve their nation. Led by our talented teams around the world, Cubic is committed to solving global challenges through innovation and service to our customers and partners.

We have a top-tier portfolio of businesses, including Cubic Transportation Systems (CTS) and Cubic Defense (CD).

CTS is an industry-leading integrator of payment and information solutions and related services for intelligent travel applications.

CTS delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network. Cubic Defense provides networked Command, Control, Communications, Computers, Cyber, Intelligence, Surveillance and Reconnaissance (C5ISR) solutions, and live, virtual, constructive and game-based training solutions for both U.S. and Allied Forces. These mission-inspired capabilities enable assured multi-domain access; converged digital intelligence; and superior readiness for defense, intelligence, security and commercial missions.

Cubic is proud to have a presence in over 60 countries and employ over 5,000 people worldwide. We are committed to hiring and retaining a diverse workforce and are proud to be an Equal Opportunity/Affirmative Action-Employer. We are committed to ensuring a workplace free of discrimination based on race, color, religion, age, disability, genetic information, sex, sexual orientation, gender identity, or national origin, military or veteran status, and any other basis protected by applicable law.

For more information on Equal Employment please visit: http://www.cubic.com/Careers/Applicant-Help

To learn more, visit Cubic.com.

Follow us on LinkedIn

!