User Acquisition Manager - Bingo Blitz
Job Summary
Job Description
- 2+ years UA/Media Buying experience (high budgets)
- Strong analytical skills & data analysis
- Excellent communication & collaboration
- Proficient in Excel
- Paid media strategy creation & implementation
5 skills required
Job Details
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Responsibilities:
- 2+ years of experience as a User Acquisition Manager/Media Buyer (proven experience with high budgets)
- Sharp-minded and creative thinker with passion for Gaming, Marketing, and analytical mindset.
- Strong analytical skills, capable of analyzing data, drawing conclusions, and developing actionable recommendation.
- Ability to lead projects from A to Z with a positive "can-do" attitude.
- Great communication and collaboration skills.
- Proficient with Excel - a must.
- Fluent English.
Requirements:
- Create and implement a comprehensive Paid media strategy for UA and Brandformance.
- Stay updated on marketing trends and best practices, while combining latest insights and data, continually refining our marketing massaging.
- Plan and oversee high marketing budgets, set up, and optimize paid campaigns on multiple platforms and channels, to meet key performance indicators (KPIs).
- Work with creative team to create visually appealing assets.
- Collaborate with product teams, community managers and other studio departments.
- Monitor and analyze Marketing data to evaluate the effectiveness of our content and identify opportunities for improvement.
- Develop an efficient growth process, including new partner onboarding and ongoing relationships.
- Establish and maintain relationships with key stakeholders in the mobile gaming industry, including publishers and marketing partners.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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About The Company
For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
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