Vice President, Commerce

Exciting opportunity to join one of the best Power of One models at Publicis spearheading end to end commerce strategy for iconic CPG brands. As the Vice President, Commerce, you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data-driven insights into compelling narratives. You will own the development of retail strategy for key brands within the client’s portfolio and collaborate across teams to deliver end-to-end commerce solutions that drive business impact.

Must Have

• Lead end-to-end commerce strategy development for CPG brands.
• Drive revenue growth, product conversion, and customer engagement.
• Own retail strategy and deliver connected commerce plans.
• Act as strategic bridge between media and shopper teams.
• Manage and nurture retail media network and 3rd party vendor partnerships.
• Supervise, mentor, and develop retail media strategists.
• 12+ years in ecommerce/retail media account management.
• 8+ years in commerce strategy and leading high-performing teams.
• Expertise in RMNs (Walmart, Amazon, Target, Kroger, Instacart) and buying platforms.
• Strong problem solving, project management, communication, and financial acumen.
• Proficiency with retail media technologies like Pacvue, Skai.
• Excellent leadership ability.

Good to Have

• Experience working within the CPG category.

Perks & Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Disability benefits
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

Exciting opportunity to join one of the best Power of One models at Publicis spearheading end to end commerce strategy for iconic CPG brands. This is a unique opportunity to be a part of and support a full funnel Power of One team, and at the same time offer broader support to the larger Zenith Commerce Practice.

Job Description

As the Vice President, Commerce you will lead the development of commerce strategies that drive revenue growth, increase product conversion, and enhance customer engagement. This role requires a leader with a strong strategic vision, deep retail commerce expertise, and a passion for turning data-driven insights into compelling narratives.

This individual will own the development of retail strategy for the key brands within the client’s portfolio and collaborate across teams to deliver end-to-end commerce solutions that drive business impact. The ideal candidate thrives in a fast-paced environment, leads with confidence, and is known for transforming insights into action. You will provide consistently superior commerce media strategies, ideas and marketplace solutions. You will be responsible for advancing the client’s unique position within their key retail customers, as well as defining standards and best practices to deliver innovative and flawless campaigns.

Responsibilities

Day to Day Role Overview:

• Key lead for client conversations related to retail media, acts as strategic bridge between media and shopper team for streamlining omni-channel strategies with key retail partners
• Interpret client needs, and develop strategic solutions that address the needs and goals for their business
• Partner with Power of One team to deliver connected commerce plans to the client
• Direct the development, presentation, and maintenance of commerce strategy plans including objectives, strategic initiatives, updates, and point-of-views (POVs) on proposals
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Plan and develop cutting-edge commerce strategies from brief development to RFP management with retail media networks and offsite partners that drive revenue growth, optimize conversions, and enhance customer engagement
• Provide strategic leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client outcomes
• Manage and nurture partnerships with retail media networks and 3rd party vendors to maximize ROI and efficiency
• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices
• Supervise, mentor, and develop retail media strategists, fostering career growth and skill development within the team
• Represent the team as a key member of the commerce team, influencing decision-making and shaping media strategy direction
• Manage commerce team resources, providing coaching, performance feedback, and professional development opportunities

Core Competencies:

• Media Planning & Execution – Lead paid search, display, and retail media strategy development.
• Thought Leadership & Client Strategy – Serve as a strategic resource for both internal teams and clients
• Commerce Strategy – Drive innovation in display, social, influencer, and onsite activations within RMNs and 3rd party vendors
• Process Management & Optimization – Identify inefficiencies and implement process improvements
• Communication & Relationship Building – Establish and maintain strong client relationships through clear and effective communication

Qualifications

• Bachelor’s degree, concentration in business, marketing, advertising or a related field
• 12+ years of account management experience in ecommerce/retail media; 8+ years within commerce strategy, agency experience highly preferred
• 8+ years of demonstrated success in leading and developing high-performing teams, fostering innovation and collaboration
• Extensive experience managing large-scale teams in the digital environment, with a clear understanding of media planning and buying processes
• Strong background in RMNs including (but not limited to) Walmart, Amazon, Target, Kroger, or Instacart.
• Expert understanding of commerce channel landscape, buying platforms and new/evolving product offerings
• Demonstrated problem solving, organization, and project management skills
• Excellent communication and presentation skills, with the ability to influence senior stakeholders and represent the agency in the marketplace
• Strong financial acumen, with experience in driving revenue growth and managing budgets
• Experience working within the CPG category, an added plus
• Strong comfort with key retail media technologies such as automation tools(pacvue, skai, etc), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
• Excellent leadership ability to drive team to deliver results

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $156,560.00 - $210,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/2/2026.

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