VIP CRM Manager

8 Minutes ago • 2 Years +

Campaign Management

Job Description

Growe is seeking a VIP CRM Manager to develop and execute strategic monthly calendars for Casino and Sports customers. The role involves using analytics to drive CRM decisions, conducting weekly performance analysis, and analyzing player behaviors for targeted segmentation and personalized offers. Key responsibilities include planning and optimizing daily campaigns for player upselling, retention, and reactivation, collaborating with cross-functional teams, and managing multi-channel communications. The manager will also track and report on CRM metrics, conduct A/B testing, and use insights for continuous improvement.

Good To Have:

Experience with the iGaming industry
A good understanding of player behavior
Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
Comfortable working under pressure and managing multiple deadlines simultaneously
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals

Must Have:

Prepare a strategic monthly calendar tailored for Casino and Sports customers
Use analytics to drive CRM decisions and planning
Conduct weekly analysis on campaign performance and profitability
Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles
Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation
Collaborate with content, design, and product teams to create engaging and relevant promotions
Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions
Identify key Sports and Casino events to align with targeted promotions
Ensure consistent, compelling, and timely communication around special events and offers
Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU, campaign conversion rates, communication metrics
Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance
Use insights to drive continuous improvement and decision-making
2+ years of experience in a CRM/Retention/Marketing role
Experience managing VIP segments and executing high-value retention strategies
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
An Upper-intermediate level of English (written and spoken)

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VIP CRM Manager

##### Growe welcomes those who are excited to:

Prepare a strategic monthly calendar tailored for Casino and Sports customers;
Use analytics to drive CRM decisions and planning;
Conduct weekly analysis on campaign performance and profitability;
Analyze player behaviors to create targeted segmentations and personalized offers aligned with playing styles;
Plan, execute, and optimize daily campaigns focused on: player upselling, retention, reactivation;
Collaborate with content, design, and product teams to create engaging and relevant promotions;
Manage multi-channel communications via: Email, SMS, push notifications, In-app messages, events & promotions;
Identify key Sports and Casino events to align with targeted promotions;
Ensure consistent, compelling, and timely communication around special events and offers;
Track and report on key CRM metrics, including: retention rate, reactivation rate, churn rate, monthly pulsation flows, ARPU (Average Revenue Per User), campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
Conduct A/B testing and apply hypothesis-driven analysis to optimize CRM performance;
Use insights to drive continuous improvement and decision-making.

##### We need your professional experience:

2+ years of experience in a CRM/Retention/Marketing role;
Experience with the iGaming industry (will be a plus);
Experience managing VIP segments and executing high-value retention strategies;
Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
A good understanding of player behavior is a strong advantage;
An Upper-intermediate level of English (written and spoken).

##### We appreciate if you have those personal features:

Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
Comfortable working under pressure and managing multiple deadlines simultaneously;
Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals.

##### We are seeking those who align with our core values:

GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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