Public Relations Manager
Job Summary
Job Description
The Public Relations Manager will be responsible for monitoring and managing online public opinion, developing strategies to mitigate risks, and promoting positive brand messaging. This includes monitoring daily public opinion, categorizing and managing responses, and creating analysis reports. The role involves building a crisis communication system, managing media relations, and collaborating with relevant departments to prevent and address risks. The manager will also proactively identify and implement strategies to enhance the company's reputation, staying informed about industry trends and providing insights.
Must have:
- Monitor and manage online public opinion.
- Develop crisis communication strategies.
- Manage media relations and collaborate with departments.
Job Details
1、舆情监测管理：负责公司日常舆情监测，能对舆情进行分级防控处理，制定科学的分级响应标准与处置流程，并根据需求产出针对负责产品的舆情分析报告； 2、危机公关体系建设：拉通危机公关预警机制，跟进并处理媒体层面的舆情，全程积极协同相关部门进行风险防范与处理，包括但不限于舆情风险分析、舆情策略输出、预案筹备和对外口径的撰写等，将品牌和企业的声誉风险危害降至最低； 3、正向信息输出及展示：及时把握行业动向，对行业政策、相关风向了解并有敏锐的洞察，能主动提出有利于公司、品牌的策略意见或想法。
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