Senior Brand Strategy and Creative Marketing Manager

Craft:

Job Description:

We are looking for an exceptional creative marketeer who has proven experience developing world- class, culturally potent campaigns and driving marketing innovation. You’ll bring flair, raise the bar creatively and bring customer- centric thinking to develop effective communications that drive long- term growth. We’re looking for an excellent team player who can lead by example and work collaboratively across departments to deliver campaigns in the US consumer landscape. In the Brand Strategy and Creative team, we are champions of creativity and innovation. Our mission is to develop the Candy Crush brand, and communicate big, bold, culturally impactful creative ideas that will engage our audiences and drive business growth. We think big, whilst obsessing over the details, in order to get to the best possible creative solution.

Your role within the Kingdom 

As a Senior Brand Marketing Manager, you will be responsible for delivering creatively excellent and effective marketing across all touchpoints. Working closely with the Brand Strategy and Creative Director, Partnerships Director and Brand Creative Strategist and Comms Planner,  you will help develop and produce insight led, creatively ambitious brand strategies, partnerships and campaigns. Collaboration will be key - with integrated planning, strategic initiatives, product marketing, brand comms and marketing studio all being key partners. This is a highly visible and dynamic role where one minute you will be working alongside key product marketing partners to help define the Go To Market plan, and next you’ll be directly managing productions, before presenting the latest brand asset work to the wider marketing organisation.

Key responsibilities include:

• Brand Identity: Ensuring design thinking informs all of our materials and marketing. From managing the development of licensing lookbooks, to mnemonics and exploding candies, elevating how Candy shows up in the world is vitally important.

• Brand Architecture: Supporting the Creative Strategist on the implementation of the brand positioning and delivery of the supporting documentation to ensure clarity, consistency and buy-in across the business

• Managing Production: Shaping and delivering high- profile campaigns with a focus on creativity, craft  and innovation. Managing external agency partners to ensure the smooth delivery of campaigns and materials. Whether it’s TV for the US market, a global partnership activation or an internal sizzle, the same quality and attention is expected across all budgets and audiences. The same applies for internal productions, where you will work closely with the marketing studio team to ensure pitch decks, toolkits and other brand owned materials are best in class.

• Partnerships: Working closely with the partnerships, strategic initiatives and product marketing teams to define, deliver and report on brand led partnerships, as well as produce brand assets to enable stronger collaborations (licensing lookbooks etc)

• Cultural reporting: sounds boring, but really isn’t. Responsible for bringing inspiration, cultural knowledge and trend forecasting to insure thinking remains fresh across the marketing department (and sometimes beyond)

• Competitor monitoring: Craft detailed, hypothesis-led briefs, spearhead brainstorming sessions, and coordinate with wider marketing organisation to ensure strategic coherence across all touchpoints and initiatives.

• Brand Health & Performance: Supporting the Creative Strategist and Player Insights Team on day to day management of our brand tracker, as well delivering any additional testing needed to strengthen our brand knowledge. 

• Creative Impact: Supporting the Creative Strategist to identify awards and craft submissions to raise awareness of Candy Crush’ marketing’s effectiveness, creativity and craft..

Skills to create thrills

You are a highly creative, confident, and collaborative strategist who thrives on making the complex simple, building strong relationships and even stronger business narratives.

Other skills include:

• Experience in a creative agency, with demonstrated experience working within the entertainment or gaming sector

• Ideally experience within a client-side role

• Creatively ambitious and resilient personality, with a love of craft

• Excellent communication skills, with the ability to interact and influence across a large number of teams at all levels of the organisation (including C-level).

• Strong stakeholder management skills, including the ability to manage differing expectations.

• Fluency in production within digital media and the experience economy, as well as more traditional paid media channels

• Culturally rooted do-er, with an eye for design and a genuine passion for entertainment 

• Ability to prioritise between multiple requests and challenge thinking 

• Ability to spot knowledge gaps and support on workstreams to fill them

• Ability to work in a fast-moving, ever changing, and often ambiguous environment.

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.