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App Store Optimization Manager

Maharashtra, India (On-site)

App Store Optimization Manager

1 Year ago • 3 Years + • Marketing

About the job

3 skills required for this role

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seo

google-analytics

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Job Description

ASO Manager to boost mobile game visibility, downloads, and revenue. 3+ years experience, ASO tools expertise, strong analytics.

Must have:

ASO experience
ASO tools
Data analysis
Mobile marketing

Good to have:

Mobile gaming
Apple Search Ads
Google AdWords
A/B testing

Perks:

Growing company
Action games

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About the job

Part of the famed Kute Group, OAO Info India has been formed to create one of the leading game development studios in the Action genre. With an ever-expanding team, having grown by more than 100% in the last year, we are well positioned to take the industry by storm by launching some kick ass action games in the coming year. Looking forward to adding App Store Optimization Manager to lead us on this journey ahead.

Key Responsibilities

Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles

Conduct keyword research and analysis to identify high-traffic and low-competition keywords for our game titles

Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates

Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly

Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy

Keep up-to-date with industry trends, best practices, and algorithm updates related to app store optimization

Requirements

Bachelor's degree in Marketing, Communications, or related field

3+ years of experience in ASO, mobile marketing, or a related field

Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue

Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics

Strong analytical skills and ability to use data to drive decisions

Excellent written and verbal communication skills

Passion for mobile gaming and keeping up-to-date with industry trends and best practices

Preferred Qualifications

Experience in the mobile gaming industry

Familiarity with Apple Search Ads and Google AdWords

Experience with A/B testing and conversion rate optimization

Skills: marketing,ppc advertising,aso,aso tools,seo

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About The Company

OAO INFO INDIA

1 Active Job

OAO India is an IT company focused on designing innovative Mobile Games OAO India is founded by a young and dynamic Master Aryen Suresh Kute one and only son of Business Tycoons Mr. Suresh D. Kute and Mrs. Archana Suresh Kute (The Kute Group). OAO India is an emerging gem in the prestigious The Kute Group of companies. We are an early startup headquartered in Pune, India. With a mission to create exciting and innovative Mobile Games. We recently launched an exciting games! Our games are Google play link https://play.google.com/store/apps/dev?id=6101158665618107443