Director Programmatic Growth & Business Development

At Axel Springer, you will actively shape the future of programmatic marketing as Director Programmatic Growth & Business Development. As part of the Programmatic Strategy & Development team, you will work closely with colleagues from Yield, Data, Product, Tech, and Sales. Together, we develop innovative solutions to further expand Media Impact as a leading provider in the digital advertising market.

We believe in the future of journalism as a business model and invest in forward-looking technologies. Our five Essentials are the values that connect us and our compass in our commitment to freedom.

What you will move with us:

• You will develop future-oriented programmatic strategies to secure our digital growth in the long term.
• Manage the optimization of the sell-side setup and thus increase the efficiency of our programmatic revenues.
• Analyze international market trends and derive innovative marketing models from them.
• Build partnerships with technology providers and data platforms to create new revenue opportunities.
• You will be responsible for the further development of our data and curation strategies so that we remain technologically leading.
• Set KPIs and roadmaps to measurably increase revenue potential.
• Work closely with Yield, Sales, and Product to successfully implement programmatic strategies.

What you bring:

• You have a completed degree in economics, marketing, media, or a comparable qualification.
• You bring at least eight years of experience in programmatic advertising, digital media, or the adtech environment.
• In the past, you have already gained experience in building partnerships with technology and data providers.
• You profitably apply your profound know-how in SSP, DSP, DMP, and CMP technologies as well as in floor-price and yield strategies.
• Strong analytical and strategic thinking, combined with a hands-on mentality and team spirit, complete your profile.
• Pronounced communication and management skills across various stakeholders will help you in your daily work.
• You have very good German (at least C1) and good English skills (at least B2).

What we offer:

• Your discounts: Deutschlandticket, JobRad, Wellhub (gyms, courses, and personal trainers), various online shops, selection of insurances and VwL subsidy.
• Exceptional campus in the heart of Berlin with modern office spaces, co-working space, and the coolest rooftop terrace in Berlin.
• Free food offer: in addition to a breakfast snack, there is also a free lunch in one of our employee restaurants.
• Never stop learning! We offer AI workshops as well as various courses/workshops for your professional and private life.
• Collaboration thrives on direct exchange – we rely on 80% office presence and 20% mobile work.
• We offer you an unlimited full-time position immediately.

Media Impact GmbH & Co. KG – as a marketer for Axel Springer and selected clients, we work passionately every day to offer our customers the optimal stage for their advertising message. For this, we use the cross-media power of Axel Springer brands such as BILD, Welt, and Business Insider. We combine these quality reaches with intelligent technology and creative solutions for maximum advertising impact for our customers. Innovative event formats refine our 360-degree marketing. Together with our cooperation partner Ad Alliance, we reach up to 90% of Germans in print and digital.

Questions and answers about the application process

The most frequent questions and answers can be found in our FAQs: career.axelspringer.com/de/faq

To facilitate readability, we limit ourselves to masculine designations in the text. Nevertheless, diversity is an essential part of our corporate culture! We welcome all applications regardless of gender, nationality, ethnic and social origin, religion, worldview, disability, age, and sexual orientation and identity.

Information on the severely disabled representation at Axel Springer can be found here: career.axelspringer.com/de/ksbv

Contact person for this position (reference number REF2567D) is: Florian Jänchen #LI-FJ1