Growth Product Marketing Manager - Mobile

2 Months ago • 5 Years + • Product Management

Job Summary

Job Description

As a Growth Product Marketing Manager at Seeking Alpha, you'll drive mobile growth by converting web/app traffic into high-value subscribers. You'll own the mobile conversion strategy across multiple offerings and channels, contributing to a mobile-first approach. Responsibilities include managing the product lifecycle (ideation to iteration), optimizing conversion rates and user experience through experimentation, collaborating with design, development, and data teams, partnering with customer acquisition and business development, and leveraging data and user feedback. A strong understanding of mobile growth and experience in a subscription business is crucial.
Must have:
  • 5+ years mobile growth experience (subscription company)
  • Ownership of mobile conversion strategy
  • Experimentation & A/B testing obsession
  • Cross-functional collaboration
  • Data-driven decision making
Good to have:
  • Investing/equity market background
  • Experience working with publishers or subscription businesses
Perks:
  • Remote work options
  • Career advancement opportunities

Job Details

Description

Join a Company That Invests in You

Seeking Alpha is the world's leading community of engaged investors. We’re the go-to destination for investors looking for actionable stock market opinions, real-time market analysis, and unique financial insights. At the same time, we’re also dedicated to creating a workplace where our team thrives. We’re passionate about fostering a flexible, balanced environment with remote work options and an array of perks that make a real difference.

Here, your growth matters. We prioritize your development through ongoing learning and career advancement opportunities, helping you reach new milestones. Join Seeking Alpha to be part of a company that values your unique journey, supports your success, and champions both your personal well-being and professional goals.

What We're Looking For

As a Growth PMM leader at Seeking Alpha, you will play a pivotal role in driving growth for the company by focusing on how we can effectively convert our mobile traffic (web/app) into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and working with a team of talented engineers, analysts, and designers. We’re looking for someone to partner and collaborate across various internal teams, develop a deep understanding of our customers and funnels, be mobile growth-oriented, and move key metrics.

What You'll Do

  • Own our mobile conversion strategy, which spans multiple product offerings and channels.
  • Contribute to the vision, strategy, and processes that allow Seeking Alpha to shift to a mobile-first approach.
  • Manage each stage of the product development lifecycle, including ideation, hypothesis formation, development, launch, learning, and further iteration.
  • Be obsessive about conversion rates, experimentation, and user experience. 
  • Work cross-functionally with the design, development, and data teams to execute your initiatives and iterate on them.
  • Partner closely with the customer acquisition and business development teams to open new channels and optimize strategies based on specific channels with a mobile-first traffic source.
  • Be super data-driven while being responsive to user feedback.


Requirements

  • 5+ years of hands-on experience doing mobile growth for a subscription company. 
  • A strong background in investing and equity markets - a plus. 
  • Detail-oriented, along with a precise and clear communication style.
  • Outstanding product management skills, including spec writing, mockups, and data analysis.
  • Experience working closely with developers on a technical level. 
  • A highly collaborative, team­-oriented individual who is comfortable with new situations and highly iterative projects.
  • A strong passion for mobile growth.
  • Working at a publisher or subscription business is strongly preferred.


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