Product Marketing Manager, Programmatic - Ads Marketing

Netflix is one of the world’s leading entertainment services with 278 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

At Netflix, the Ads Product Marketing team specializes in bringing our Ad products to the B2B Advertising marketplace. Product Marketing has a key role in both product development and go-to-market strategies. You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver. 

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team. Additionally, you will contribute to broader business tactics and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and leader.

Key Responsibilities

• Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on our programmatic capabilities, and enhance existing offerings in close partnership with cross-functional stakeholders (ad product, marketplace operations, research, sales, UX, measurement, policy, etc)

• Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development 

• Identify and execute marketing needs to support ad products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way

• Work across the Global Ads Marketing teams to  incorporate programmatic messaging across our narratives and marketing events and activations

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.

• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in market. 

• Lean into other areas of the business, when needed, specifically across our Measurement products, to support our goal of enabling more ways for our advertisers to track and evaluate success

What We’re Looking For

• 5-7+ years experience in product marketing within the digital advertising and / or B2B Advertising space

• Experience in programmatic and the ad tech ecosystem

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.

• High-level understanding of  product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and eye towards using the 80/20 rule to address problems.

• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $170,000 - $360,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits .

Netflix is a unique culture and environment.  Learn more .

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.