Head of Digital Marketing

My client is a rapidly expanding direct to consumer service on the hunt for a Head of Digital Marketing 

Responsibilities:

• Oversee the creation and execution of the marketing team's plans and strategies to advertise products. 
• Create and oversee marketing budgets to make sure resources are allocated effectively and return on investment is maximised.
• A thorough and provable understanding of copywriting and conversion rate optimisation.
• Experience managing data optimisation, campaign landing sites, and creative for paid advertising campaigns.
• Experience designing, developing, and implementing print, SMS, and email marketing campaigns.
• Capacity to show good growth through organic social media marketing.
• A deep comprehension of KPIs and the utilisation of data to improve business performance
• Collaborating with the finance team to guarantee proper budget management and reporting.
• Work together with the larger team to support each individual product or customer demand as we expand our online presence.

Skills Required:

• Previous experience on direct to consumer ecommerce
• You'll be a skilled product marketer with a strong creative sense 
•  Experience with all aspects of the marketing mix, including social, content, SEO, and communications.
• Current understanding of multi-channel marketing and measuring best practises and trends.
• The capacity to react quickly and effectively in a changing environment.
• Appreciation for creative work and digital asset management

Location - Nottingham (hybrid)

Salary - up to £80K 

Benefits:

* 33 days holiday inclusive of bank holidays

* Private medical insurance

* Flexitime and hybrid working available

* Casual dress

* Discounts & freebies for your pets

• Free Onsite Parking

If this is of any interest to you please apply via the link or send your CV to maddie@digitalwaffle.co